- Create a posting calendar: Having a calendar will help you not only stay organized but will allow for better planning of the content posted to your social media platforms. A year-long posting calendar is ideal, but if that task seems too daunting, create a monthly calendar. Decide what platforms would be of benefit to your firm, how many posts per month, and what days and times will bring the most traffic.
- Create a style guide for your posts: Using the same colors, fonts, and design elements allow the user to recognize your brand. Similar to yellow arches representing McDonald’s, it is important to create consistent design elements that reflect your brand.
- Image size matters: Each platform has different image size requirements which, if not done correctly, can stretch or skew your post.
Here are two great resources that show social posting guidelines: