What California Law Firms Should Know About ADA and CIPA Website Compliance

By SLS Consulting on September 21, 2026

For California law firms with an online presence, two significant issues should be addressed as part of an ongoing strategy to reduce potential legal risk:

  1. Website accessibility under the ADA: Ensuring that people with disabilities can effectively access, navigate, and use the firm’s website.
  2. Website privacy under California’s CIPA: Evaluating how website technologies collect, use, and transmit visitor information under the California Invasion of Privacy Act.

ADA website accessibility claims may center on whether a website provides people with disabilities meaningful access to its content and functionality.

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Posted in: Ask SLS

SLS Consulting, Inc. Announces the 2026 Emerging Influencers Scholarship Winners

By SLS Consulting on July 30, 2026

SLS Consulting, Inc. is proud to announce the winners of the 2026 Emerging Influencers Scholarship. After reviewing an outstanding group of submissions from students across the country, we are pleased to congratulate Lojien A. and Alissa F., who have each been awarded a $1,000 scholarship in recognition of their impressive entries.

Graphic announcing the 2026 Emerging Influencers Scholarship Winners featuring recipient portraits of Lojien A. and Alissa F. on a purple graduation-themed background with the SLS Consulting scholarship website displayed at the bottom. Read the rest »

Posted in: Community

Celebrating the SLS Consulting, Inc. 2026 Emerging Influencer Scholarship Finalists

By SLS Consulting on July 16, 2026

At SLS Consulting, Inc., we believe education has the power to shape stronger communities, inspire meaningful change, and prepare tomorrow’s leaders to make a lasting impact. Our Emerging Influencer Scholarship recognizes students who demonstrate creativity, leadership, and a commitment to using their education to improve the world around them.

Scholarship graphic announcing the Emerging Influencers finalists: Lojien A., Alissa F., Olivia C., and Goose S., with a link to the SLS Consulting scholarship page. Read the rest »

Posted in: Community

How Legal Directories, Google Business Profiles, and Strategic Citations Improve Law Firm Visibility

By SLS Consulting on July 10, 2026

Building an effective website is only part of a successful SEO strategy. While on-site optimization, high-quality content, and technical improvements are essential, they are not enough to maximize visibility in today’s competitive legal marketplace.

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Clear Content Structure Boosts Law Firm Visibility: Writing for Real People and AI Search

By SLS Consulting on June 18, 2026

Modern search is changing fast. Google’s AI Overviews, AI-powered search assistants, and conversational search experiences are reshaping how users discover legal information online. But despite the technology shift, one thing remains constant: search engines still reward content that is useful, organized, authoritative, and easy for people to understand.

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Posted in: Marketing Tips

Why Query Intent Matters for Your Law Firm: Focusing on Outcomes Instead of Volume

By SLS Consulting on June 12, 2026

Traditional SEO is heavily focused on rankings and traffic volume. But attracting a smaller number of highly qualified leads produces better results for your law firm than simply attracting large numbers of visitors who are not ready to hire an attorney.

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Posted in: Marketing Tips

How to Optimize Law Firm Content for Citability (Not Just Rankings)

By SLS Consulting on June 9, 2026

In the rapidly shifting digital marketing landscape, traditional SEO strategies are no longer sufficient to ensure your law firm remains visible. Search engine rankings still matter, but rankings alone won’t guarantee that your firm will show up in AI-generated search results, voice assistant queries, or generative search summaries.

These days, people who are looking for a good lawyer on the internet receive information directly from AI systems that summarize, extract, and cite content from multiple sources. This shift means law firms must think beyond keyword rankings and focus on improving the citability of their content to remain viable.

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Posted in: Marketing Tips

Children’s Fundraiser for Brittle Bone Disease Coming to Snake River Tattoo on June 6

By SLS Consulting on May 28, 2026

Snake River Tattoo in Garden City is opening its doors for a special cause on June 6 with an all-day fundraiser dedicated to helping children who are battling Brittle Bone Disease. From noon until midnight, the community is invited to come together for tattoos, raffles, games, music, food, and more, all while supporting an important cause.

The fundraiser will benefit children and families affected by Brittle Bone Disease through the ChloeFest Foundation.


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Posted in: Community

Newsjacking: Using High-Profile Cases to Improve Your Law Firm’s Online Visibility

By SLS Consulting on April 15, 2026

When prominent news stories emerge that are related to the type of law you practice, your firm can use it to your advantage. This marketing strategy is called newsjacking. While newsjacking is a powerful marketing tool, it must be carefully implemented to align with your law firm’s values and conducted in a tasteful manner.

Newsjacking involves creating timely and relevant content that is tied to trending news stories, particularly high-profile events and cases that capture public attention. This allows law firms to position themselves at the center of a conversation that’s already happening online. You can use it to enhance your website’s visibility and increase traffic.Judge’s gavel, scales of justice, and laptop on a desk representing legal analysis of high profile cases and newsjacking strategies to boost law firm online visibility Read the rest »

Posted in: Marketing Tips

AI Chatbot Liability Cases Are Growing: How Can Your Law Firm Compete?

By SLS Consulting on April 1, 2026

Artificial intelligence is changing how people cope with personal struggles. This leads to growing concerns about customers’ safety, especially for younger AI users. As generative AI becomes more integrated into everyday life, technology companies must provide effective safety guardrails to prevent tragic outcomes.

Personal Injury Law Firms Take on AI Chatbot Suicide Cases: What the Gavalas Case and Raine v. OpenAI Mean for Liability.

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