Legal Internet Marketing Blog

SLS Consulting, Inc., Wins Prestigious w3 Legal Marketing Award

By SLS Consulting on April 6, 2025

SLS Consulting, Inc., is proud to have been named a winner at the 2024 w3 Awards! This honor signifies that a digital marketing agency is at the forefront of web innovation and design.

We were selected as a Silver Award Winner in the General Websites category for Law and Legal Services in recognition of our work for Butler Prather LLP on butlerprather.com.

SLS Consulting, Inc., is a trusted name in the legal industry; we are known for our commitment to providing high-quality websites and digital marketing services to clients across the country. Read the rest »

How to Ask Your Law Firm Clients for Referrals

By SLS Consulting on December 30, 2024

Seeking referrals from satisfied clients is a great way to grow your law firm. And the nice thing about referrals is that they don’t cost you any money! But there are some basic steps you can take to encourage referrals, making it easier for satisfied clients to tell their friends and associates about you. Read the rest »

Using Facebook’s Expanded AI Tools for Legal Marketing

By SLS Consulting on December 15, 2024

AI technology is having a profound impact on society, and digital marketing is no exception. Social media companies are taking advantage of new ways to provide a better experience for their clients, and AI offers exciting opportunities to accelerate and streamline digital marketing practices on these channels.

In particular, Facebook’s latest AI features have opened new frontiers for legal marketing. For example, you can now use Facebook to direct potential clients to different parts of your website, save time by automating tasks, give people reminders about important events, and stretch your ad budget even further. Read the rest »

How to Improve Attorney-Client Relations

By SLS Consulting on November 30, 2024

Effective communication forms the backbone of any client relationship—including that of a lawyer and their client. Communication provides clarity and trust; as an attorney, you can ensure you’re meeting client needs by establishing effective channels and maintaining a record of all interactions.

Putting processes in place to enhance client communication and seeking regular feedback gives you the tools needed to improve services. This will inevitably lead to higher client satisfaction, additional client referrals, and more business for your law firm. Read the rest »

Becoming a Master of Multidistrict Litigation (MDL)

By SLS Consulting on November 15, 2024

Imagine a situation where people across various locations have similar legal complaints, like issues with a dangerous drug or inadequate lighting in a public space. Instead of having these cases scattered across several jurisdictions, there’s a process that allows the pretrial and discovery phases to be grouped together in one court to save time and money.

Multidistrict litigation, also known as MDL, is a lot less complicated than people think. In fact, it’s a practical tool for streamlining processes, saving time, and reducing costs. Read the rest »

Why Law Firms Should Never Use Clickbait Headlines

By SLS Consulting on October 15, 2024

Clickbait is an illegitimate digital marketing tactic that uses sensationalized headlines to attract clicks and website traffic. It’s highly unadvisable for law firms to use clickbait headlines. These tactics promise more than they deliver, often leaving readers disappointed with the content they encounter. By prioritizing attention-grabbing elements over substantive and relevant information, clickbait creates an unseemly gap between expectation and reality.

While clickbait might offer short-term gains in web traffic, it’s likely to harm long-term brand credibility and online performance. Clients searching for legal services expect authoritative and reliable information. Misleading headlines will erode their trust in a law firm’s brand. Read the rest »

How Often Should Your Law Firm Be Posting on Social Media?

By SLS Consulting on October 5, 2024

Maintaining a strong social media presence is essential to your overall digital marketing strategy. But many law firms aren’t sure how often to post content on social media channels such as LinkedIn, X, Facebook, Instagram, TikTok, and Pinterest. This is an important concern because striking the right balance in posting frequency significantly influences engagement.

Regularly updating social media content keeps the audience informed and interested, which helps prevent the firm from fading into the background of its social media feeds. But you don’t want to overwhelm followers by posting too often. By scheduling regular content updates, firms can ensure that their output remains relevant and engaging. Plus, consistent interaction with your followers fosters loyalty and encourages positive word-of-mouth, strengthening your firm’s overall digital presence and client relationships. Read the rest »

Using Hashtags to Boost Your Law Firm’s Online Visibility

By SLS Consulting on September 30, 2024

Hashtags are searchable links that can be leveraged to enhance the visibility of posts, join ongoing conversations, or engage with a target audience. When someone clicks on a hashtag, they are directed to a feed of posts that contain the same hashtag, igniting a seamless exploration of related content.

By tapping into broader conversations and trends, hashtags allow you to reach a much a wider audience. The strategic use of hashtags can naturally help boost the imprint of your website content and social media posts, and this can dramatically enhance your online presence. Read the rest »

Using Facebook Ads to Attract More Leads to Your Law Firm

By SLS Consulting on September 15, 2024

In the competitive world of legal services, Facebook ads offer an opportunity to reach potential clients where they spend so much of their time—online. With over 193 million subscribers in America and 2.9 billion monthly active users worldwide, Facebook offers an immense audience pool.

Many businesses find Facebook ads to be a cost-effective way to target potential clients based on specific demographics, including age, gender, language, geographic location, and interests. And, thankfully, Facebook offers a variety of reporting tools for measuring results. Read the rest »

Instagram 101-How to Use Instagram to Market Your Law Firm

By SLS Consulting on August 30, 2024

Instagram marketing offers law firms a unique opportunity to connect with a broader audience in a visually engaging way. This dynamic social media tool lets you showcase your skills, share client success stories, and humanize your law firm.

Instagram’s diverse tools, such as stories, reels, and posts, provide creative avenues to spotlight your services and engage followers. Law firms that effectively utilize Instagram will benefit from increased visibility and improved brand recognition. That’s why understanding the nuances of Instagram marketing—including audience demographics and peak posting times—is crucial for maximizing impact. Read the rest »