The Pros and Cons of OOH Billboard Advertising for Law Firms

By SLS Consulting on February 20, 2024

Recent changes in technology have dramatically increased advertising options for law firms. A well-coordinated digital marketing strategy provides several advantages, including the ability to connect with people in your area who are already seeking your services.

In today’s world, law firms that fail to adopt a digital marketing strategy are missing out on a vital source of new leads. But traditional marketing channels, like print, flyers, direct mail, and billboards still have their place. Depending on your goals, you may wish to use billboards as part of an integrated marketing strategy, especially if you are in a large market and you’re practicing in a competitive field, such as personal injury law.

It’s important to remember that billboards have some serious drawbacks–they’re costly, poorly targeted, and only allow you to convey a small amount of information. You’ll definitely want to consult with your digital marketing agency before investing in a billboard campaign.A cartoon purple billboard. Read the rest »

Posted in: Marketing Tips

Helping Clients Give You a Positive Review or Testimonial

By SLS Consulting on February 10, 2024

According to Google’s Search Quality Rater Guidelines (SQRG), trustworthiness is an important factor used to calibrate the algorithms that determine how your legal website will rank in Google search engine queries. Positive client reviews on Google Reviews, Yelp, and other rating sites will enhance your firm’s reputation and increase the likelihood that your website will appear at the top of the page in Google search engine results pages (SERPs). You can also solicit video testimonials directly from clients.

Positive reviews and testimonials may be used on your website and across marketing channels to provide social proof that will increase trustworthiness and encourage new clients to choose your law firm. But there are some clients out there who may have difficulty providing you with a positive review or testimonial for technical reasons. Perhaps they don’t have a Google or Yelp account, or maybe they don’t know how to record a video and share it with you.

Fortunately, there are easy ways to assist clients who want to give you a positive review.

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Posted in: Online Review Sites

Protecting Your Law Firm from Social Media Spam

By SLS Consulting on January 20, 2024

Spam is any type of unsolicited message sent in bulk over the internet. Spam messages may be received via text, email, in a website comments section, or as a direct message (DM) to your social media account.

In most cases, spamming is used to attract website traffic, but it can also be used for malicious purposes such as scams, phishing, and spreading viruses or other types of malware.A cartoon graphic of a spam call on a smartphone. Read the rest »

DIY Marketing Tips for Lawyers

By SLS Consulting on January 10, 2024

Recent advances in technology have dramatically expanded marketing options for law firms. It’s not like the old days when all you had to do was place an ad in the Yellow Pages and wait for the calls to come rolling in.

Digital marketing provides exciting opportunities to connect with the people in your area who are already seeking your services—but it can feel intimidating at times due to the slew of concepts and terminology you may not be familiar with.A infographic of a computer with a settings logo and other SEO tips.

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Understanding User Intent To Increase Legal Website Traffic

By SLS Consulting on December 28, 2023

Digital marketing connects your law firm with people who are looking for your services. The most effective way to do this is by finding out which types of questions potential clients are asking in Google queries and then designing your marketing campaign to explicitly answer those questions.

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How Trustworthiness Affects Law Firm SEO

By SLS Consulting on December 14, 2023

E-E-A-T is a set of guidelines developed by Google to evaluate and engineer the algorithms that control search engine queries. Many digital marketers believe that trustworthiness is the most influential of the four E-E-A-T criteria.

Improving factors related to trustworthiness, as stated by Google, is an effective strategy for increasing your website’s organic traffic. There are several steps that you and your digital marketer can take to improve trustworthiness.

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What Are Google Bots and How Do They Affect Law Firm SEO?

By SLS Consulting on November 27, 2023

Search engine optimization (SEO) is the process of creating a website that ranks at the top of the page in Google search queries when people in your area are looking for your services.

Effective SEO requires hard work and technical expertise, but it really isn’t that difficult to explain. A lot of digital marketers try to dazzle clients by using a bunch of fancy jargon, but your marketing agency should be able to clearly tell you what they are doing and how it works.A blank purple webpage with a robot in the middle and two blank chat texts coming from him. Read the rest »

How Competitor Analysis Improves Law Firm SEO

By SLS Consulting on November 10, 2023

The best way to thrive in any field is to find out what’s working for your competitors and do it better. No matter what type of law you practice, you are competing with your peers for a limited number of clients in your area. That’s why it’s so important to know what type of services your peers are offering and the marketing techniques they are using to attract new leads.

Digital marketers have tools to pinpoint the successful marketing techniques that local attorneys are using. This information allows you to build your own winning strategy.Animated stairs with a person on each stair looking at the next height. Read the rest »

Why Fast Page Speed Is Important for Legal Websites

By SLS Consulting on October 20, 2023

You may have heard the expression “speed kills,” but when it comes to your website, it’s the other way around. A website that takes too long to load will cause you to lose customers, decrease your conversion rate, and lower your visibility in organic Google searches.

There are several design factors that influence page loading speed, and it’s your digital marketer’s job to design and maintain a website that loads as quickly as possible on all types of devices, including computers, tablets, and smartphones.Pastel pink and purple website mock up. Read the rest »

SLS Consulting, Inc. FAQs

By SLS Consulting on October 10, 2023

At SLS Consulting, Inc., we’ve been providing digital marketing solutions for law firms across the country for over 20 years. Here are some of the most frequent questions we hear from our clients.

What Is SEO?

SEO stands for search engine optimization, which is a series of strategies that marketers use to improve your visibility in Google searches and direct more traffic to your website. The most important aspects of SEO are website content, links, and website design.FAQ spelled out on wooden blocks. Read the rest »