If you’ve noticed significant changes in Google’s rankings for your local business, you’re not alone. Google recently confirmed they have completed Vicinity, the biggest local listings update in over five years. According to their official announcement, Vicinity includes a “rebalancing of various factors we consider in generating local search results.”
Unlike updates such as Panda, Penguin, Hawk, and Mum, Vicinity has a name that actually tells you what is does. With Vicinity, user proximity is now weighted much higher, making it harder to rank for local searches when you aren’t nearby – giving valid local businesses a better chance of coming up in SERPs.
Be very careful when choosing your marketing firm. The SEO world has always been a place for snake oil salesmen. A lot of marketing companies will promise you the moon when they don’t plan to follow through. There are two types of marketers to watch out for: The scammers who use illegitimate “get rich quick” tactics that can get you penalized and the incompetent marketers who are still using outdated practices that just don’t work in today’s digital world. This is especially true of the legal SEO industry, which is cutthroat and probably one of the most competitive spaces.
What good are blogs? Why do I need them? I am asked this time and time again by lawyers I talk to. An effective blogging strategy will help drive traffic to your site, can increase conversions, and help you land more clients. Unlike PPC and other forms of paid advertising, it doesn’t cost you anything to post a blog, so why wouldn’t you? The benefits of blog posts will accrue over time, as they continue to attract potential clients to your website and improve SEO.
SLS Consulting, Inc is pleased to announce that our website design for Wingate, Russotti, Shapiro, Moses & Halperin, LLP was selected by DesignRush as one of their Top 10 Legal Website Designs.
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We all know that 2020 was the craziest year so far – not just for marketing but for every human on the planet. 2021 didn’t start off much better with the news of Google’s newest Core Web Vitals update and major updates to Google My Business. Through it all, SLS clients remained steady. Our clients not only fared well during the Pandemic but continue to gain momentum as the world returns to some semblance of normal.
SLS is a small, exclusive, lawyer marketing company with less than 40 clients. In 2021 we generated over 47,000 first time calls for our clients. A true testament to the fact that solid, white-hat, SEO is still the most powerful tool for marketing your legal website.
Some of us remember when the Yellow Pages were the place to go to find information like a phone number or the address of a company. Law firms spent a fortune to be on the front, back, or side cover. Today, most people turn to the Internet to find that information. In many search results, Google My Business (GMB) shows up at the top of the page with a small map, especially in local mobile searches. If you aren’t listed on GMB in the top 3, you are missing out on a huge population of potential clients. Also, with fewer consumers relying on Yelp and other review websites, GMB has gained even more popularity. Read the rest »
Since May, SLS Consulting, Inc. has been flooded with essays from ambitious individuals looking to return to school and pursue their truly passions. We are grateful for the chance to hear all of your stories and had the tough task of selecting our finalists back in July. Now, after much debate, we are ready to announce the two winners of the Emerging Influencers Scholarship who will each win a $500 award.
The loss of paid ads for bail bonds on Google and Facebook was seen as a huge blow to the industry. Numerous agencies thrived in the PPC market, but this sudden change forced bail bond agents to rapidly adapt to an evolving digital space. For many, it meant abandoning Facebook altogether. While the powerhouse that was PPC is significantly weaker for bail bond agencies, Facebook can still play a major role in your marketing efforts.
The COVID-19 pandemic has shaken up every industry in the world, and many of us are still adapting even as we edge nearer to reopening again. It brought uncertainty to everyone’s lives, but also the opportunity to grow and change for the better. Whether you found your true passion during lockdown or decided that you want to shift careers in these times, pursuing a higher education is key to your journey.
The recent Peloton+ recall has motivated many attorneys to expand their product liability practice to include injury claims against the manufacturer, Peloton Interactive. By citing the Consumer Product Safety Commission’s warning to consumers as a basis for potential lawsuits, attorneys across the country have argued that the manufacturer is liable for injuries to children due to the exercise equipment’s faulty design. Whether Peloton Interactive will face legal action is unclear yet, but what should interest lawyers is the value of adding on new practice areas.
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