How does your website stack up against your competitors? Is it easy to use? Is it fast? Does it display properly on desktop, tablet, and mobile devices?
Most importantly, if you put your website in a lineup with other law firms’ sites, and people were asked to choose the best-looking site, would anyone pick yours?
When it comes to converting site visitors into potential clients, your website design is a huge factor. If your competition has a modern, fast, responsive website design and you do not, you are at a huge disadvantage.
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
When you think of popular brands on social media, law firms probably do not come to mind. However, that is not to say that law firms should not include social media as part of their marketing strategy. You may see attorneys posting or sharing socially and think they are misguided in their strategy, but it is always better to be part of the conversation.
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
When anyone is in a crisis these days, what is the first thing they do? Search on Google for the answer!
When friends and family are in crisis mode because a loved one has been arrested, the first thing they do is turn to Google to find a Bail Bond company to help get their loved one out of jail as soon as possible. The only problem is, as a Bail Bonds business you are not allowed to advertise on Google. While there are ways to cheat the system, it isn’t advised.
Website design is generally a matter of preference. The important question to ask is whose preference is being considered throughout the design process? During the development stages, it’s critical to keep the user as the primary focus of design efforts. Websites should always be built with conversion in mind, and users are at the heart of the conversion process. When it comes to attorney websites, it’s critical that the information on your website be easy to find, informative, and encourage the user to pick up the phone and call your office for assistance.
So, keeping that mind, the question is… Read the rest »
Now that we are all working from home and the courts are closed, the Internet Scammers are out in force! Just this week we have seen at least a dozen emails from scammers trying to sell all kinds of marketing schemes from the past – that didn’t work then and won’t work now!
That’s right…I survived COVID-19. It was probably the worst illness I’ve ever had and the effects last close to five weeks, but then you are done with it and it’s time to move on. I don’t recommend getting it and I don’t recommend panicking during this time of uncertainty. If you do, your law firm may not survive. This is the time for action. There is a tremendous opportunity for you now. Be a survivor and come out stronger than ever when this pandemic passes.
I’ve been marketing lawyers for over 35 years, with 21 of those as the Founder and CEO of SLS Consulting, Inc. I’ve seen a lot of changes in the world of legal marketing in that time. SLS and our clients have been through a lot in those 21 years. We have learned to pivot our marketing strategies and methodologies to continue to create leads for our clients in fast-changing times, and this new situation is no exception.
The legal landscape is one of the most competitive on the Internet. Whether you’re a solo practitioner or multi-location law practice, it’s important to build your website to bring in leads. How do you do this, you may ask? Easy – think of what the user wants and start building from there.
Think of your website as a house that you’re trying to sell in a competitive market where a lot of similar houses are also for sale. Now, you can look at other homes in your area and simply model your house after those, but that’s not really going to do much in terms of helping you stand out from the competition. Instead, you need to focus on the elements that are unique to you alone and highlight those things so that potential buyers can clearly see what sets your house apart from the rest. Read the rest »
When it comes to better search result placement, links are important. A website with a strong backlink profile is in a much better position to outrank its competition than a website with a poor backlink profile. But what exactly makes a strong backlink profile? Is it quantity or quality of links? Is it free or paid links? When you get solicited by another marketing company attempting to sell you a link-building package, what exactly does that mean? Let’s break it down! That way, the next time you get solicited by a company trying to get you to focus on links, you’re better equipped to weather the sales pitch.
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