Some of us remember when the Yellow Pages were the place to go to find information like a phone number or the address of a company. Law firms spent a fortune to be on the front, back, or side cover. Today, most people turn to the Internet to find that information. In many search results, Google My Business (GMB) shows up at the top of the page with a small map, especially in local mobile searches. If you aren’t listed on GMB in the top 3, you are missing out on a huge population of potential clients. Also, with fewer consumers relying on Yelp and other review websites, GMB has gained even more popularity. Read the rest »
Since May, SLS Consulting, Inc. has been flooded with essays from ambitious individuals looking to return to school and pursue their truly passions. We are grateful for the chance to hear all of your stories and had the tough task of selecting our finalists back in July. Now, after much debate, we are ready to announce the two winners of the Emerging Influencers Scholarship who will each win a $500 award.
The loss of paid ads for bail bonds on Google and Facebook was seen as a huge blow to the industry. Numerous agencies thrived in the PPC market, but this sudden change forced bail bond agents to rapidly adapt to an evolving digital space. For many, it meant abandoning Facebook altogether. While the powerhouse that was PPC is significantly weaker for bail bond agencies, Facebook can still play a major role in your marketing efforts.
The COVID-19 pandemic has shaken up every industry in the world, and many of us are still adapting even as we edge nearer to reopening again. It brought uncertainty to everyone’s lives, but also the opportunity to grow and change for the better. Whether you found your true passion during lockdown or decided that you want to shift careers in these times, pursuing a higher education is key to your journey.
The recent Peloton+ recall has motivated many attorneys to expand their product liability practice to include injury claims against the manufacturer, Peloton Interactive. By citing the Consumer Product Safety Commission’s warning to consumers as a basis for potential lawsuits, attorneys across the country have argued that the manufacturer is liable for injuries to children due to the exercise equipment’s faulty design. Whether Peloton Interactive will face legal action is unclear yet, but what should interest lawyers is the value of adding on new practice areas.
Breaking into the top search engine results pages for a region is every attorney’s big dream. It comes with a wealth of traffic, new leads, and big cases. But when you see less experienced law firms or settlement mills consistently outranking you on Google, it is easy to get discouraged, especially if you are just getting started with SEO. If every law firm is optimizing for page one results, what can your firm do to get a lead on your competitors?
A first impression can be the start of a strong relationship – and for bail bond agents, starting off on the right foot is paramount to landing new clients.
Nowadays, most major life decisions are made after people have researched them online, and your agency’s homepage is where most new clients will first encounter you. When a user finds your site, you need to make a strong first impression to capture the user’s attention and convince them to reach out to you. To reach those clients who need your help the most, your agency should take a hard look at how your homepage can be improved.
For years, marketers have preached the importance of “face time” in marketing campaigns, but creating high-quality videos is easier said than done. You may have an HD camera in your phone, yet when you sit down to record or produce a video, the process may be significantly harder than you think. But rather than shouting vague platitudes about the importance of video content, our team at SLS Consulting, Inc., wants to help you brainstorm ideas for how to make videos for your law firm.
Google is constantly experimenting with page one search results and adding new ways for users to engage with local businesses. Where law firms once only had to deal with paid advertisements and SEO rankings, Google My Business’s 3-Pack and map results added a new dimension to marketing.
Now, Google has gone a step further by adding another huge change – local service advertisements (LSAs).
As we near the halfway point of 2021 and the potential end of the pandemic, SLS Consulting, Inc., has been looking back at the successes we have had over the years. Our team always strives to give clients the highest quality of our work, whether that be a responsive website or a robust marketing campaign. The real reward for us is the satisfaction of our clients and their successes, but we are also honored when our work is acknowledged by outside parties. That is why we are truly honored to accept a 2021 Award of Excellence in the 27th Annual Communicator Awards for our work on Wingate, Russotti, Shapiro & Halperin, LLP’s website.
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