You’ve probably heard the pitch: Your website looks great, but it could really use some links! You may have received emails from other law firms or websites claiming: We would love to showcase our content on your website for free. Or, from less scrupulous firms: Let’s swap links!
Marketing your firm on social media is a lot like picking the right outfit. If you’re going to be meeting with a new client, you will want to wear a suit that makes you feel confident, a tie that catches their attention but is not distracting, and shoes that you can comfortably walk in. It all has to work together at the end of the day, but what’s important is how it showcases your unique style and brand.
A picture could be worth a thousand words, but only if you use the right one. Remember, many clients are scared to enter a courtroom, and nothing increases that anxiety more than working with a faceless law firm. If they are browsing your website and all they find are vague stock photos or wide shots of your office, that’s exactly what you are presenting.
Email scams are nothing new to anyone running a website. Our email clients typically filter out such phishing schemes into spam folders and promptly delete them each month, but scammers have become more sophisticated over the years. Nowadays, many try to mask themselves as “professionals” and can create detailed facades to make website owners think they are legitimate.
While law firms are not the first thing people think about when they log onto Facebook or Twitter, having an active social media presence can be advantageous to your marketing efforts in the long run. Building accounts for your firm can allow you to stay engaged with your local community, share client reviews and case results, and even connect with new clients. You may already have a business account for your firm, but are not sure where to start building traffic. That is why we advise lawyers and firms to first plan out their posts ahead of time so that they can focus on a long-term strategy for their marketing goals.
There is nothing like a strong first impression, especially when it comes to web design. When a potential client clicks on your website, they’re checking to see if you are the right attorney for them. But online users can make split-second decisions about a law firm based just a quick glance at a landing page, meaning you only have a blink of an eye to grab their attention. How will you do that? Well, it all comes down to a proper introduction.
One of the common misconceptions about SEO is how long it takes to start generating leads. While SEO is one of the most reliable and cost-effective sources of Web-based traffic, it takes a while to establish a new presence in competitive markets.
This really depends solely on your budget and long-term commitment to your law firm’s online marketing plan. PPC can be a great way to show up at the top of search results. Not only will your firm get prime placement on page one, but in time your phone should start ringing more and more and you may start getting quality leads that could turn into cases.
SLS Consulting, Inc. founder Susan L. Ziegler and her team are very honored to receive the Pasadena Hall of Fame Award for Website Design and Development. This is the 12th consecutive year that SLS Consulting, Inc. has received this award due to the team’s devotion to improving and growing with developments in the legal marketing industry.
We’ve been helping lawyers achieve higher search placement for over two decades now. Throughout that time, the Internet has changed – A LOT. However, despite all the advancements and shifts in best-practice marketing strategy, there’s always one question that we’ve gotten from law firms big and small. It’s quite possibly the easiest question to answer, but it’s typically the question we get the most pushback on for specific, yet common, circumstances.
One of the most commonly asked questions we get from attorneys is… Read the rest »
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