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Why Saul Better Call a Marketing Specialist to Fix His Local Search Campaign!

Better Call SaulSunday night’s premiere of Better Call Saul opened with the title character (a lawyer) working in a Cinnabon® (presumably part of witness protection), and then flashbacked to earlier days in his career (as a practicing attorney). Early in the episode, Saul travels to his “office” located in the water-heater closet of a nail salon. Before making his way through the salon, Saul asks the receptionist for his mail, and then proceeds to his “office” to sift through it. Thumbing through his mail, we notice that Saul uses the same address as the nail salon (no suite number or anything). While it’s yet to be seen whether or not Better Call Saul is a hit like its predecessor Breaking Bad, one thing is for certain: Saul’s fictional local search presence is in some trouble. Let’s talk about the concept of shared and virtual office space and why they don’t really work in today’s internet.

Before we start, let’s clarify that Saul doesn’t actually have a “virtual” office, but “shared” office space. While he does seemingly share an address with the nail salon, and (from the looks of his mail) doesn’t have a unique suite number, he technically does have a real office space where potential clients are able to meet with him (which puts him well within Google’s local search guidelines). However, because Saul shares his address with the nail salon, it could potentially create some confusion with his modern-day local search presence (i.e. not having a unique NAP these days is a MAJOR mistake Read the rest »

Posted in: Local Search

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