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6 Ways to Keep Your Firm’s NAP Consistent

By SLS Consulting on April 30, 2021

One of the first things you should do when marketing your law firm is make sure that your firm’s name, address, and phone number (NAP) are consistent across all online listings and webpages. While most firms can keep this information accurate on their own website or Google My Business listings, dealing with third-party directories and other websites may prove more difficult. The team at SLS Consulting, Inc., knows about this firsthand and is here to help you keep your law firm’s information accurate across all platforms.

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Posted in: Local Search

Why You Need to Pay Attention to Your GMB Account

By SLS Consulting on February 10, 2021

Google My Business (GMB) is a free service that is often overlooked by law firms, despite how useful it is. Through a GMB account, your firm can claim the physical locations of all of your offices on Google Maps and optimize these listings for local search results. Offering you the opportunity to upload office photos and respond to client reviews, GMB is extremely important to your Internet marketing efforts, but only when used correctly. To help guide you through the process, the team at SLS Consulting has broken down the key elements of GMB so that you have the best chance at ranking locally.

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Posted in: Local Search

Why Saul Better Call a Marketing Specialist to Fix His Local Search Campaign!

By SLS Consulting on February 11, 2015

Better Call SaulSunday night’s premiere of Better Call Saul opened with the title character (a lawyer) working in a Cinnabon® (presumably part of witness protection), and then flashbacked to earlier days in his career (as a practicing attorney). Early in the episode, Saul travels to his “office” located in the water-heater closet of a nail salon. Before making his way through the salon, Saul asks the receptionist for his mail, and then proceeds to his “office” to sift through it. Thumbing through his mail, we notice that Saul uses the same address as the nail salon (no suite number or anything). While it’s yet to be seen whether or not Better Call Saul is a hit like its predecessor Breaking Bad, one thing is for certain: Saul’s fictional local search presence is in some trouble. Let’s talk about the concept of shared and virtual office space and why they don’t really work in today’s internet.

Before we start, let’s clarify that Saul doesn’t actually have a “virtual” office, but “shared” office space. While he does seemingly share an address with the nail salon, and (from the looks of his mail) doesn’t have a unique suite number, he technically does have a real office space where potential clients are able to meet with him (which puts him well within Google’s local search guidelines). However, because Saul shares his address with the nail salon, it could potentially create some confusion with his modern-day local search presence (i.e. not having a unique NAP these days is a MAJOR mistake Read the rest »

Posted in: Local Search

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