The Pros and Cons of OOH Billboard Advertising for Law Firms
Recent changes in technology have dramatically increased advertising options for law firms. A well-coordinated digital marketing strategy provides several advantages, including the ability to connect with people in your area who are already seeking your services.
In today’s world, law firms that fail to adopt a digital marketing strategy are missing out on a vital source of new leads. But traditional marketing channels, like print, flyers, direct mail, and billboards still have their place. Depending on your goals, you may wish to use billboards as part of an integrated marketing strategy, especially if you are in a large market and you’re practicing in a competitive field, such as personal injury law.
It’s important to remember that billboards have some serious drawbacks–they’re costly, poorly targeted, and only allow you to convey a small amount of information. You’ll definitely want to consult with your digital marketing agency before investing in a billboard campaign.
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