Branding is an essential part of creating a strong online presence. By creating a clear image of who your company is, what it stands for, and how it interacts with its customers, you can become readily identifiable in all media outlets. But what if you decide to change your company’s branding years into marketing a single type of image?
It is possible to change your branding through hard work and a marketing plan that takes into account all aspects of your company’s online presence.
If you do it right, you can have consistency and success in your rebranding, but you’ll need to take into account all parts of your company.
The Focus of Your Content
Branding involves consistency in all types of written content published online. This includes the topics that you focus your writing on and the style in which it is written.
However, if you have decided to change what products and services your company focuses on or the way you present yourself, it is vital that you change your written content accordingly. Daily or weekly content will need to change its focus, and guidelines should be established concerning how content is written and where it is published.
Designing a New Look
Nothing can make an immediate statement announcing you are rebranding like a big change in your website’s design. Changing the color scheme of your site, the layout of content, the photos on display, and even your company logo can show you are making widespread changes. This can spark new interest and attention while also making your other changes to branding more noticeable.
Customer Interaction Via Social Media
If your company is currently neglecting social media, you should consider giving it some attention. Social media is a great avenue for branding, and one of the most effective ways of getting your rebranding message across. By linking to your newly designed site, borrowing images from the site for posting on social, and announcing to your fans that your brand has undergone an overhaul recently, you can quickly get the word out to the masses. A brand’s connections across social media are typically its strongest advocates, and will be the ones to help get your rebranded message out to a larger audience.
Changing How Search Engines See You
You don’t just want customers to know you have rebranded, but search engines as well. If part of your rebranding involves focusing on a different product or service that you were not previously marketing, keep in mind that it will take time for search engines to start associating you with said product or service. To help expedite the process, be sure to produce compelling content that not only highlights your new services and products, but provides Internet users with useful, relevant information. Search engines will take notice of this, you may begin to rank for the terms, and your rebranding efforts will have taken a big step in the right direction.
At SLS Consulting, we know how to strengthen or adapt your company’s branding image through our marketing plan. By taking into account all aspects of your online presence, we can work toward a successful branding campaign that gets you results as soon as possible. To learn more, call us at (323) 254-1510.