When someone is looking for a lawyer, chances are they have a pretty big problem. Perhaps their daughter was harmed in an automobile collision, or their brother got arrested for domestic abuse. Or maybe their spouse suddenly moved out of the house, and they don’t know where to turn for help.
A potential client is probably feeling a great deal of pain and confusion and a sense that their world is coming apart. What they need most is to feel reassured. You want to convince them that you know how to make things better, and you’ve already helped a lot of people who were in a similar situation.
Choosing the right personal injury lawyer is a huge decision. For many accident victims, prevailing in a personal injury lawsuit is the only way to avoid severe financial hardship. That’s why it’s so important to convince potential clients that you have a successful track record in personal injury cases.
When used effectively, a Case Results page tells people that you have what it takes to win. But you’ll need to do a lot more than provide a list of big settlements. It’s important to format your Case Results page in a way that tells every client’s story.
People have a natural sense of fairness and a desire to see justice prevail. When you tell them what your client was up against and how you helped them secure their future, it’s very compelling. Read the rest »
People often equate SEO with keywords, and keywords are definitely an important ranking factor. Choosing the right keywords will help your website pages and blog entries achieve high rankings in search engine queries. But SEO has gotten a lot more sophisticated in recent years, and there are several additional strategies required to earn a strong page rank.
Keywords are just the tip of the iceberg when it comes to what SEO can do for you. And it’s important to remember that ranking at the top of Google searches shouldn’t be your ultimate goal. It’s more essential to have content that will generate leads. Read the rest »
In legal marketing, blog posts can assist your marketing strategy in several ways, but one goal should stand above all others – generating leads and converting them into new clients.
When someone is directed to one of your blog posts through an organic search, chances are they’re looking for a lawyer. They may have been in an accident or they could be facing criminal charges, and they’re trying to learn as much as possible so they can make the right decision.
An effective blog post will put the reader at ease by providing them with useful information. You want to establish authority and convince the reader that you understand their predicament and you know how to help. Ideally, the reader will leave their contact information or call the firm before they leave the website. Read the rest »
The success of your law firm ultimately depends on trust. And people are inclined to believe what other clients have to say about you. That’s why positive customer reviews are a powerful marketing tool for maintaining a strong reputation and attracting new clients.
It’s crucial to encourage satisfied clients to post reviews on Google, Yelp!, Facebook, and other third-party review sites. And negative reviews must be addressed right away to protect your reputation.
Positive customer reviews provide invaluable social proof that your firm is solving people’s problems and improving their lives. When you effectively curate positive reviews, they can be used across marketing channels, including:
- Landing pages
- Social media
- Email campaigns
- Pay Per Click ads (PPC)
- Google Business Profile (PBP)
Establishing your authority as an experienced bail bond agent in the search engine results pages (SERPs) requires a robust content-marketing strategy. A major part of this is blogging, which allows you to showcase your knowledge of the bail industry and the various resources available to clients in your area.
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
- Should you try to come up with a certain amount of words for your website content pages and blog articles? In general, no.
- SLS Consulting has found that there are three factors for effective web writing: being informative, being accessible, and being concise.
- The best advice for writing content is to write until you’ve said all you have to say about the subject, while not forgetting about your readers!
If you’re the kind of person who produces (or assigns) content for a website, there’s a tendency to write (or request) a minimum number of words for an assignment. But—is word count truly important in producing quality web content? Or is it, ultimately, counterproductive? Let’s take a look at this question.
- When you write content on your website, the words you use matter not only to your intended meaning, but also to your clients’ understanding.
- There’s a good middle ground between words that are too arcane and words that are too simple. Try to find it, and your clients will thank you.
- In the end, you want to be as authentic as possible while reaching the widest audience possible!
Today, our writing team at SLS Consulting would like to play a little word game with you…
“The Internet is an exemplary conduit through which to entice potential clients.” There’s nothing wrong with that sentence. It makes a statement and it speaks a truth. But is there a more effective way to say the same thing—spread the same message? Read the rest »
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