In legal marketing, blog posts can assist your marketing strategy in several ways, but one goal should stand above all others – generating leads and converting them into new clients.
When someone is directed to one of your blog posts through an organic search, chances are they’re looking for a lawyer. They may have been in an accident or they could be facing criminal charges, and they’re trying to learn as much as possible so they can make the right decision.
An effective blog post will put the reader at ease by providing them with useful information. You want to establish authority and convince the reader that you understand their predicament and you know how to help. Ideally, the reader will leave their contact information or call the firm before they leave the website. Read the rest »
Videos are everywhere you look these days – on your computer, at the doctor’s office, on your cell phone. There are even videos to watch while you’re pumping gas. With the explosion of video content on YouTube, Instagram, Twitter, Facebook, and TikTok, people are becoming more accustomed to consuming this type of information.
The future of marketing will include an enormous expansion of video content across every channel where it’s available. Gen X, Y, and Z consumers spend a considerable amount of time absorbing video content, but videos appeal to older clients as well.
Business websites that incorporate videos into their format have a distinct advantage over the competition. In fact, 85% of customers say they are more likely to make a purchase from web pages that include videos. Read the rest »
The success of your law firm ultimately depends on trust. And people are inclined to believe what other clients have to say about you. That’s why positive customer reviews are a powerful marketing tool for maintaining a strong reputation and attracting new clients.
It’s crucial to encourage satisfied clients to post reviews on Google, Yelp!, Facebook, and other third-party review sites. And negative reviews must be addressed right away to protect your reputation.
Positive customer reviews provide invaluable social proof that your firm is solving people’s problems and improving their lives. When you effectively curate positive reviews, they can be used across marketing channels, including:
- Landing pages
- Social media
- Email campaigns
- Pay Per Click ads (PPC)
- Google Business Profile (PBP)
Establishing your authority as an experienced bail bond agent in the search engine results pages (SERPs) requires a robust content-marketing strategy. A major part of this is blogging, which allows you to showcase your knowledge of the bail industry and the various resources available to clients in your area.
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
- Should you try to come up with a certain amount of words for your website content pages and blog articles? In general, no.
- SLS Consulting has found that there are three factors for effective web writing: being informative, being accessible, and being concise.
- The best advice for writing content is to write until you’ve said all you have to say about the subject, while not forgetting about your readers!
If you’re the kind of person who produces (or assigns) content for a website, there’s a tendency to write (or request) a minimum number of words for an assignment. But—is word count truly important in producing quality web content? Or is it, ultimately, counterproductive? Let’s take a look at this question.
- When you write content on your website, the words you use matter not only to your intended meaning, but also to your clients’ understanding.
- There’s a good middle ground between words that are too arcane and words that are too simple. Try to find it, and your clients will thank you.
- In the end, you want to be as authentic as possible while reaching the widest audience possible!
Today, our writing team at SLS Consulting would like to play a little word game with you…
“The Internet is an exemplary conduit through which to entice potential clients.” There’s nothing wrong with that sentence. It makes a statement and it speaks a truth. But is there a more effective way to say the same thing—spread the same message? Read the rest »
- Research shows that web users spend 80% of their time at the top of a page, and focus on the left half of the page.
- When it comes to your website, you should make it easy for your clients to choose you. How? With good design, content, and your unique personality.
Have you ever been frustrated by a website? I want to order this product, but I can’t figure out how to add it to my shopping cart! Or, I’d like to read more about this subject…is there a link? Hmmm, that wasn’t what I was expecting…
Or one of our personal favorites: Wow, I can’t read this font—hot pink on a black background? What is this, the 1990s?
At SLS Consulting, we’re always trying to think of new ways to be obvious—a concept that could also be called “transparent,” “user-friendly,” or all of the above. When it comes to legal internet marketing, making things easy for your potential clients is vital. Literally billions of websites are competing for their attention. If you’re not careful, you could lose them, and quickly.
We at SLS Consulting take a strong line when it comes to punctuation—specifically, when it comes to the serial or “Oxford” comma. We like it; we use it in all our writing; and we encourage all our clients to use it as well.
What is the Oxford comma? It’s the last comma used in a list of three or more items, right before a conjunction like “and” or “or.” Some examples would be:
- Daniel is bringing a green salad, paper plates, and his winning smile to the law firm’s Christmas party.
- Pamela’s attention to detail, talent for thinking like the opposition, and former experience as a judge’s clerk make her the most popular paralegal to draft complaints.
- Jorge and his wife are wavering between taking a vacation in Fiji, the Cayman Islands, or her home country of Kazakhstan.
We believe that the Oxford comma leaves no room for mistakes or misinterpretations—and in legal internet marketing, you really can’t afford those! Read the rest »
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