Establishing your authority as an experienced bail bond agent in the search engine results pages (SERPs) requires a robust content-marketing strategy. A major part of this is blogging, which allows you to showcase your knowledge of the bail industry and the various resources available to clients in your area.
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
- Should you try to come up with a certain amount of words for your website content pages and blog articles? In general, no.
- SLS Consulting has found that there are three factors for effective web writing: being informative, being accessible, and being concise.
- The best advice for writing content is to write until you’ve said all you have to say about the subject, while not forgetting about your readers!
If you’re the kind of person who produces (or assigns) content for a website, there’s a tendency to write (or request) a minimum number of words for an assignment. But—is word count truly important in producing quality web content? Or is it, ultimately, counterproductive? Let’s take a look at this question.
- When you write content on your website, the words you use matter not only to your intended meaning, but also to your clients’ understanding.
- There’s a good middle ground between words that are too arcane and words that are too simple. Try to find it, and your clients will thank you.
- In the end, you want to be as authentic as possible while reaching the widest audience possible!
Today, our writing team at SLS Consulting would like to play a little word game with you…
“The Internet is an exemplary conduit through which to entice potential clients.” There’s nothing wrong with that sentence. It makes a statement and it speaks a truth. But is there a more effective way to say the same thing—spread the same message? Read the rest »
- Research shows that web users spend 80% of their time at the top of a page, and focus on the left half of the page.
- When it comes to your website, you should make it easy for your clients to choose you. How? With good design, content, and your unique personality.
Have you ever been frustrated by a website? I want to order this product, but I can’t figure out how to add it to my shopping cart! Or, I’d like to read more about this subject…is there a link? Hmmm, that wasn’t what I was expecting…
Or one of our personal favorites: Wow, I can’t read this font—hot pink on a black background? What is this, the 1990s?
At SLS Consulting, we’re always trying to think of new ways to be obvious—a concept that could also be called “transparent,” “user-friendly,” or all of the above. When it comes to legal internet marketing, making things easy for your potential clients is vital. Literally billions of websites are competing for their attention. If you’re not careful, you could lose them, and quickly.
We at SLS Consulting take a strong line when it comes to punctuation—specifically, when it comes to the serial or “Oxford” comma. We like it; we use it in all our writing; and we encourage all our clients to use it as well.
What is the Oxford comma? It’s the last comma used in a list of three or more items, right before a conjunction like “and” or “or.” Some examples would be:
- Daniel is bringing a green salad, paper plates, and his winning smile to the law firm’s Christmas party.
- Pamela’s attention to detail, talent for thinking like the opposition, and former experience as a judge’s clerk make her the most popular paralegal to draft complaints.
- Jorge and his wife are wavering between taking a vacation in Fiji, the Cayman Islands, or her home country of Kazakhstan.
We believe that the Oxford comma leaves no room for mistakes or misinterpretations—and in legal internet marketing, you really can’t afford those! Read the rest »
Recently, Gilbert Galindo, Chief Technical Advisor at SLS Consulting, attended Lawyernomics 2015 in Las Vegas, a premier legal marketing and business conference hosted by Avvo. There, he gave a presentation on how businesses can use effective content marketing to boost their success.We’re happy to say that the presentation was well-received. Afterwards, many attendees approached Gilbert to pay compliments and exchange business cards. Some even came with questions. One of the most common questions people asked – and one we at SLS Consulting get asked frequently by prospective clients – was this: why is good content marketing important to my business? Read the rest »
So, how well did your content marketing strategy perform in 2014? With regular Google updates wreaking havoc on ever-changing search results, you’re in a good spot if your website is still ranking. Content-wise, ranking in today’s SERPs means that your site has quality content that visitors generally find helpful. You probably have a lower bounce rate than a lot of your competitors, and your web pages are almost certainly Hummingbird friendly.
So, what’s left to do now that you’ve given Google the high quality content that it’s always wanted? The answer is simple: review your content to make sure you’re doing everything you can to convert site visitors to potential clients. Here are a few points to keep in mind as you review your internet marketing strategy in 2015… Read the rest »
A few years ago, NBC introduced “The Voice” to their primetime line up. Even if you haven’t watched it, you get the idea – four well known judges sit with their backs to a singer who belts out their favorite hit. Once one of the judges is impressed enough, they swing around and lay claim to that crooner’s talent for the competition ahead. While similar to other reality star-search shows in just about every way, “The Voice” has one distinguishing feature which is rather appropriate – the contestant’s voice. The show chooses to focus on the singer’s vocal talents first, ahead of the overall performance. A pretty interesting departure – a singing competition that focuses on singing!
With that said, let’s consider your online presence – every day you have potentially hundreds of customers cruising past your site, picking and choosing what interests them. Online judges who really have no idea who you are and what your services entail, other than what you put out on stage. So, you manage to draw them in, hook them with your incredible ranking and sharp visual style. Once they move past the professionally shot staff photos, the showy site architecture, and the well-crafted brand imagery, what is left?
The only thing that truly matters: your voice. Read the rest »
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