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How Trustworthiness Affects Law Firm SEO

By SLS Consulting on December 14, 2023

E-E-A-T is a set of guidelines developed by Google to evaluate and engineer the algorithms that control search engine queries. Many digital marketers believe that trustworthiness is the most influential of the four E-E-A-T criteria.

Improving factors related to trustworthiness, as stated by Google, is an effective strategy for increasing your website’s organic traffic. There are several steps that you and your digital marketer can take to improve trustworthiness.

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Local SEO for Legal Marketing

By SLS Consulting on May 30, 2023

An effective digital marketing campaign connects your law firm with people in your geographical area who require your services. That’s why your website must be optimized for local SEO.

Search engine optimization (SEO) is a group of strategies and practices digital marketing agencies use to increase visibility in unpaid Google searches. SEO directs qualified leads to your website.

For law firms and other small businesses, a comprehensive local SEO strategy maximizes your firm’s visibility in Google searches conducted by people in your area seeking your services.Location map pin 3d rendering illustration of GPS Navigator car sign on purple background minimalist with home icon. Pin marker, Navigation. Creative ideas minimal design concept. Read the rest »

How Law Offices Can Use Longtail Keywords to Improve SEO

By SLS Consulting on May 10, 2023

Search engine optimization (SEO) is the process marketers use to direct traffic to your website from unpaid Google searches. Three major components of an effective SEO strategy are links, content, and website design.

Content refers to the written text on the pages and blogs of your website. The keywords in your content are a high-ranking factor. When used correctly, longtail keywords will improve your rankings in Google queries and help direct more traffic to your website.

Man With Search Bar Presenting New Futuristic Technologies. Read the rest »

How to Determine Your SEO Content Budget

By SLS Consulting on March 20, 2023

For law firms, digital marketing is vastly superior to traditional marketing strategies when it comes to generating ROI. That’s because digital marketing is targeted to connect you with people in your area who are seeking the services you provide.

Content marketing is a key component of any digital marketing campaign. It has significant front-end costs, including building a competitive website, defining your marketing goals, and purchasing the necessary diagnostic tools. After that, maintaining a content marketing campaign is relatively inexpensive and it will provide revenues for years to comePurple background with two floating black and white hands with black and white stack of money in the center. Read the rest »

Link Opportunities Are Everywhere!

By SLS Consulting on December 5, 2022

You may have heard from friends, marketers, or colleagues that link building is a good way to attract more customers to your website. And this is certainly true. But it’s important to have a clear strategy to attract the right type of links.

Link building includes actions designed to increase the number of inbound links to your website. Effective link building will improve your website’s profile and enhance SEO. But attracting the wrong kind of links can actually damage SEO and even get you penalized by Google. Read the rest »

Building an SEO Foundation for the Next 5 Years

By SLS Consulting on April 10, 2022

Search Engine Optimization (SEO) is an extremely competitive field. The rules are constantly changing, and marketers who don’t stay on top of the latest trends are going to be left in the weeds by the competition.

Thanks to constant Google updates, strategies that worked even a few months ago like keyword stuffing are fast becoming obsolete. Building and maintaining a website that will consistently rank at the top of the SERPs in Google searches requires constant vigilance. Read the rest »

Outdated and Shady SEO Marketing Strategies to Avoid

By SLS Consulting on March 22, 2022

Be very careful when choosing your marketing firm. The SEO world has always been a place for snake oil salesmen. A lot of marketing companies will promise you the moon when they don’t plan to follow through. There are two types of marketers to watch out for: The scammers who use illegitimate “get rich quick” tactics that can get you penalized and the incompetent marketers who are still using outdated practices that just don’t work in today’s digital world. This is especially true of the legal SEO industry, which is cutthroat and probably one of the most competitive spaces.

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Blogging: A Crucial Part of Your Internet Marketing Strategy

By SLS Consulting on March 14, 2022

What good are blogs? Why do I need them? I am asked this time and time again by lawyers I talk to. An effective blogging strategy will help drive traffic to your site, can increase conversions, and help you land more clients. Unlike PPC and other forms of paid advertising, it doesn’t cost you anything to post a blog, so why wouldn’t you? The benefits of blog posts will accrue over time, as they continue to attract potential clients to your website and improve SEO.



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How to Succeed in a Competitive SEO Market

By SLS Consulting on July 6, 2021

Breaking into the top search engine results pages for a region is every attorney’s big dream. It comes with a wealth of traffic, new leads, and big cases. But when you see less experienced law firms or settlement mills consistently outranking you on Google, it is easy to get discouraged, especially if you are just getting started with SEO. If every law firm is optimizing for page one results, what can your firm do to get a lead on your competitors?

Racers at a starting line

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How to Know if Your Firm Is Ready for PPC

By SLS Consulting on March 29, 2021

Most law firms see pay-per-click marketing (PPC) as the pay-to-win method of pulling in leads, and they go all-in with a big budget. PPC can be an excellent addition to your marketing campaign, but starting too early or jumping into the deep end can be a huge mistake. PPC requires time, patience, precision, and optimization, not unlike SEO, and going in without doing some prep work can hurt your long-term goals.

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