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MozCast Google Algorithm Review – October 2018

The end of September saw a flurry of Google search engine activity! Those updates spilled over into the beginning of October, and we’ve been tracking them for you in our monthly installment of the MozCast Google Algorithm Review.

Ever wonder why your website’s rankings dip or swell? The answer is that Google’s engineers are always tinkering with Hummingbird, Google’s core algorithm, and its individual components. Since no one besides Google truly knows what is being done or the goals of the updates, we bring you the search engine world’s best guesses!

Read the rest »

MozCast Google Algorithm Review – September 2018

After the storm comes a rainbow! Well, not exactly. But since August saw so many search engine ranking fluctuations due to Google’s broad core algorithm update, it made sense that the Google engineers would back off a bit in September and let the new changes take effect.

To look at the hard data of what Google is up to, we rely on our friends over at Moz, who provide the daily MozCast: a “weather report showing turbulence in the Google algorithm over the previous day.” Moz develops its temperature reading with the help of 1,000 specific keywords, tracked every 24 hours. They grab the top 10 search engine results, and compare to the previous day. This lets them (and us) know if Google’s engineers are moving things behind the scenes. Read the rest »

MozCast Google Algorithm Review – August 2018

August was scorching hot! Google made some major changes in its Hummingbird algorithm, and our friends over at Moz recorded temperatures and storms that were almost off the charts!

Every month, SLS Consulting compiles data from the MozCast (which posts the temperature every day on Twitter based on the top 10 results of 1,000 hand-picked keywords), AccuRanker (which notes a daily “Grump” rating based on the search engine fluctuations in 100 top keywords), and Algoroo (which tracks the Google algorithm with a volatility rating known as “high roo”). Let’s dive in to see what’s happening in the SERPs… Read the rest »

PPC Is NOT the Answer to Your Ranking Problems

Don’t get us wrong—pay-per-click advertising is a great way to obtain paid leads. However, just because you’re getting leads doesn’t mean those leads are actually converting (or that they’re even quality leads). The biggest misconception we hear about PPC is that it’s the only thing you need to grow your practice. This idea couldn’t be FURTHER from the truth.

At SLS Consulting, Inc., we oversee pay-per-click campaigns for many of our clients. Does that mean that we ONLY focus on PPC for these clients? Of course it doesn’t! PPC is one specific strategy for lead generation, and we never recommend that our clients put all of their eggs in one basket, so to speak. Read the rest »

MozCast Google Algorithm Review – July 2018

July at our Pasadena office was scorching hot—and Google’s shifting algorithmic updates were on the hot side as well. The MozCast, a selection of 1,000 tracking keywords put together by our friends over at Moz, noted “storms” mixed with “rain.”

If you don’t know, every day on Twitter, the Mozcast notes the fluctuations in how well its chosen keywords performed, and decides on a “temperature” for the changes of the day. The closer the temperature is to 70°, the less likely it is that Google is tweaking its algorithm at the moment—and your rankings should theoretically stay consistent. Read the rest »

Don’t Be Bullied by Your Marketing Company…Tell Them What You Want!

Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?

These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.

Don’t get suckered into paying for services you don’t need!

Do any of these scenarios sound familiar? Read the rest »

“Page One Google results guaranteed or YOU don’t pay!” – Really?

First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.

Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?): Read the rest »

MozCast Google Algorithm Review – June 2018

As summer heats up in sunny Southern California, we predicted that Google’s permutations would cool down heading into June. Were we right? It’s time for the MozCast wrap-up for June!

Remember, MozCast puts together 1,000 select keywords that help track when Google tweaks its algorithm. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform, and we bring that information straight to you, with our analysis, in this monthly blog installment. The higher the temperature, the more likely it is that changes are taking place behind the scenes at the Googleplex in Mountain View, California. The closer it is to 70°, the less your search rankings should fluctuate. Let’s dive in. Read the rest »

MozCast Google Algorithm Review – May 2018

It’s time for the MozCast wrap-up for May! Last month, we predicted that Google might “cool off” after the flurry of updates we saw at the beginning of 2018. Did we indeed see calmer weather throughout this merry month?

Our friends over at MozCast put together 1,000 keywords that help track when Google tweaks its algorithm, Hummingbird. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform…or drop. The higher the temperature, the more likely it is that changes are taking place at the Googleplex in Mountain View, California. The cooler it is, the better!

How “hot” was it in May 2018, according to MozCast?

The average temperature for May was a balmy 85.52°—nearly 7 degrees cooler than April’s 92.2°! Looking at the MozCast, it seems that Google is letting its algorithmic updates sink in for a few days before tinkering with anything else: Read the rest »

MozCast Google Algorithm Review – April 2018

Last month, we warned you that Google was cooking up some changes in its algorithm. Now that we have the April wrap-up, will our predictions be confirmed? Are your rankings going to sway under the “stormy” algorithmic weather promised by an inclement (yet stifling) March?

Let’s check out the data that our friends over at MozCast compiled for April! Every 24 hours, they track a hand-picked selection of 1,000 keywords and snapshot the top ten Google organic results. Then, they compare those ten results to the previous day’s results and determine how much Google is tweaking its search engine formula. It’s a little more complicated than that (which you can read about here), but we find that it’s a good gauge to explain why our clients’ websites might be traveling up and down in the SERPs (search engine results pages) a little more than usual.

According to Moz, 70° is a normal day, where your website ranking should stay put. The higher the temperature and the stormier the outlook, the more likely your website will be moving as Google fixes and arranges things “just so.” Read the rest »

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