Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?
These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.
Don’t get suckered into paying for services you don’t need!
Do any of these scenarios sound familiar?
Lawyer: We want to rank better…
Salesperson: Great! We’ll get you started with some PPC…
Lawyer: The look of our website needs to be updated. We maybe want to start with a new logo…
Salesperson: We don’t actually have anyone in-house who does that, but we can refer you to someone who does! In the meantime, how about some PPC?
Lawyer: We’re not getting any cases from our website?
Salesperson: PPC will take care of that!
While there might actually be some truth to #3, PPC alone will not guarantee you more cases. If you’re competitors are currently outranking you, PPC isn’t going to help you gain the upper hand when it comes to SEO. If you don’t like the look of your website, potential clients probably won’t like it much either, and that can have a BIG impact on conversion—something your design is supposed to help improve.
The main thing to keep in mind when it comes to marketing pitches is that the most persistent salespeople all have one thing in common—they draw your attention to one specific aspect of your marketing and sell you solely on that. There are very few legal internet marketing companies that focus on every piece of the marketing puzzle. There are even fewer that do it well, and that have a proven track record of providing their clientele with exemplary customer service and always focusing (and sometimes adjusting that focusing) on what the client actually wants. But that’s exactly what we at SLS Consulting do. If you want to talk to a legal marketing firm that takes a holistic approach to SEO marketing, give us a call at (323) 254-1510.
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