The Key to Eye-Catching Social Media Images

Building out a following on social media for your law firm can be a huge boon to your long-term goals, but only when done right. You may be able to discuss the latest changes to the law, new attorneys or paralegals you’ve brought on, speaking engagements, or events you will be sponsoring. With each post, you may be tempted to share a photo or graphic to make it visually interesting. But you should always remember that each platform has different image size requirements for posts that include images. If your image is not correctly sized, it can be stretched or skewed, and make your post look unprofessional!

The Importance of Image Size on Social Media

When you have a big announcement, you may be tempted to share it on all your social media accounts. While this can be great for your branding and reach, many businesses forget that each platform has unique guidelines for image size – and even more rules depending on if you are sharing a banner, profile picture, post, or story. You may go to share a photo of your new office and find that the image is looking grainy or stretched or that certain parts of the photo have been cut off. This can be especially detrimental if the photo included a CTA or key event information.

And these issues are not limited to social media platforms. Blogs, landing pages, and profile photos should all be properly sized and formatted – otherwise, they make look grainy, stretched, or disrupt the format of the page.

Luckily, we have figured out the right size for each platform so that you do not have to spend hours resizing images on your own.

Size Requirements for Major Platforms

While there are more social media platforms coming out (and even dying off) each year, we have broken down the sizing guides for the big three: Facebook, Twitter, and Instagram. All sizes below will be in pixels for your convenience, and we have included information about the unique posting styles of each platform.

Facebook

• Posts: 1,200 x 630
• Profile Photos: 180 x 180
• Cover Photo: 820 x 312
• Highlighted Image: 1,200 x 717
• Event Image: 1920 x 1080

Twitter

• Tweets: 1200 x 675 (if sharing two photos: 700 x 800)
• Profile Photo: 400 x 400
• Header Photo: 1,500 x 500

Instagram

• Posts (Standard): 1080 x 1080
• Posts (Portrait): 1080 x 1350
• Posts (Landscape): 1080 x 566
• Stories: 1080 x 1920
• Profile Photo: 110 x 110

While there are several other sizes to keep in mind when you are working with ads, links, and video thumbnails, these are the key size guides you should follow when sharing on social media. Remember, when planning out posts, events, and announcements, these guidelines are here to keep your photos looking pristine and sharp.

Feel free to bookmark this blog for further reference and, if you need help building your social media marketing strategy, reach out to the team at SLS Consulting, Inc. We keep up to date on the latest changes on every social media platform and know how to build an effective campaign so that your firm can better communicate with clients, partners, and local communities. If you would like to schedule a consultation to discuss your firm’s goals, contact our office at (323) 254-1510.