The longer you use social media for your law firm, the more you discover the importance of engaging with your followers. Sometimes this can be answering general legal questions or highlighting clients you’ve helped in the past. Other times it is showcasing your professional talents through new awards and case results. But one of the most important ways to connect with your followers is by humanizing your firm and your legal team, which you can often do by discussing the latest big event.
Humanizing Your Firm
Since social media is all about the present, it is important to post on what is happening in the world. While you may immediately assume this means talking about the biggest topics in the news, from movies to entertainment gossip to even politics, that is often not the case. Instead, you should post about events that you and your firm are passionate about.
If a big game is coming up, create a post of the office wearing their team jerseys. If it is a holiday, post about how the staff celebrates. These posts are engaging and humanize the staff, while also encouraging your followers to comment and connect with you.
Take this Halloween post from L’Oreal USA. While it’s a simple 101 Dalmatians group Halloween costume, it is an excellent way to showcase how fun L’Oreal’s office is and puts a human face behind the products they offer. Asking other users to share their own office costumes is also a fun way for their team to connect with users and expand their brand awareness.
Diversify Your Options
Beyond holiday events, you can share sporting events – whether as big as a Superbowl party or as local as a high school lacrosse game – charity drives, birthday parties, team outings, or speaking engagements. And these special occasions do not have to be limited to your firm but can also involve former clients. Let’s say you kept in contact with a high school student you represented in an auto accident case. With their permission, you may be able to share the news of their graduation or acceptance into college as a way to show how much you care about your clients and still keep in contact with them.
And it doesn’t even have to be an event. For example, if your team is still working from home due to quarantine restrictions, sharing work from home setups is a lighthearted way to engage with your audience.
In some cases, you can also talk about more serious current events, such as changes in laws or new rulings that could impact future cases and clients. You do not have to take a hard stance for or against these laws, but you can exercise your legal skills and explain the full ramifications to your followers.
One of the best ways to brainstorm things to post about is to prepare a social media calendar. You can add in big, upcoming events such as holidays or office gatherings from throughout the year so that you remember to take some photos and draft a clever post beforehand.
Keeping on top of events and keeping engagement high with your followers can be difficult if you do not have a dedicated community manager to run all of your social media accounts, which is why working with the trained and experienced social media team at SLS Consulting, Inc. is so important. With years of experience, we can share our extensive knowledge with you about the best social media practices while keeping your accounts up-to-date with the latest events. From plotting out your social media calendar to swiftly posting new photos on your accounts, we can handle any marketing task you throw our way. If you need help boosting engagement on your law firm’s social media accounts, contact us at (323) 254-1510.
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