Over the last couple of years, social media sites have shifted to a more visual layout. Facebook Timeline set the bar for innovative ways to incorporate images into profile layouts, and all other social sites seemed to fall into line behind it. Twitter, the world’s most popular micro-blogging site, was no exception to this trend.
In addition to traditional biographical information and the obligatory profile picture, Twitter revamped its layout to allow users a more visually based palette to help establish who they are on the site. The header image, which rests immediately behind the profile picture, grants users the opportunity to post an image that helps visually represent the brand.