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Receptionist… THE Most Important Hire for Your Law Firm (Besides Your Marketing Company Of Course!)

By Susan Ziegler on August 11, 2018

Many law firms consider their receptionist as one of the least important positions in the office. They usually are one of the lowest-paid employees in the firm. They answer the phone, make coffee, order supplies, and make sure visitors get parking validations…. What is so important about that?

After two decades marketing for law firms exclusively, let me tell you… your receptionist is the most important hire you will make.  They are the first point of contact with your firm for all new potential clients. How they answer the phone, and treat that potential client’s needs, will make all the difference in whether the client decides to hire your law firm… or not! Read the rest »