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Why Focusing on One Online Review Site Might Not Be the Best Strategy

By SLS Consulting on July 10, 2013

Pasadena Online MarketingHave you ever heard the expression “Don’t put all your eggs in one basket”?

If you haven’t, it plainly means that you shouldn’t devote all of your efforts to one individual endeavor. In the world of online reviews, it roughly means that you shouldn’t just focus on one individual review site to obtain reviews.  Instead, you should attempt to create and foster a well-rounded review profile across multiple sites.  Not only will Internet searchers appreciate the variety of reviews, but search engines may give you a boost in search results as well.

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