Online marketing companies and corporations all remember the confusion and losses that resulted from Google’s Penguin 1.0 update during April 2012. Some are still looking for new ways to market online in its wake. So the beginning of Penguin 2.0 has predictably caused many companies to worry about their rankings and the tactics they should use to avoid harming their marketing campaigns.
Like many times of uncertainty in history, dating far back before the rise of the Internet, people are at risk of falling victim to those who use scare tactics that prey on people’s misunderstandings. Today, law firms across the country looking to recover from the effects of Penguin 2.0 are at risk of falling victim to people and companies who are telling them that their ranks have fallen and that they alone can help them recover.