Don’t Just Solicit, Offer

For a lot of attorneys, bringing in new clients can feel like selling vacuums door to door. As charming and persuasive as you may be, getting a client to “open the door” can be tricky on the internet. Users are bombarded with ads, pop-ups, and chat boxes on a daily basis and have learned to tune out most sales pitches. However, that only means you have to get more creative with your messaging.

Creating a Sales Pitch

Contact forms are one of the most efficient ways to screen clients and cases. Not only do you receive a user’s contact information, but they can also provide key information about their case. Armed with this information, you will be on a better footing when you reach out to potential clients about their cases. But, you may be wondering, how do you get a user to fill out a contact form?

Most users are timid to fill out contact forms because they are afraid to get spam emails and texts, but one of the best ways to entice them to fill out the form is to explain what they will be getting in return. Instead of saying “Contact Us Today,” use phrases like “Get your case evaluation and a free consultation.” Your clients will know exactly why they will be giving you their contact information. Similarly, be clear about what information you want them to put in the form. Instead of using “Message,” use something like “Describe what happened to you.”

Keeping your contact form brief is also to your benefit. Names, phone numbers, email addresses, and case descriptions are the essential information you need to begin working on a client’s case – and it is often the only information clients will want to share at the beginning of their case.

Remind Users of Special Offers

In addition, if you offer free consultations, make sure to inform users of it. Many clients are afraid of working with an attorney because they assume they are extremely expensive, and you will need to overcome this fear. The same can be said about contingency fees for personal injury attorneys or pricing plans offered by bail bonds agents. All clients are worried about legal fees, and explaining to them that there is no cost for reaching out is a huge benefit to you.

Getting your messaging right is key to expanding your caseload and engaging with new clients. This can come down to everything from your contact forms to your color scheme to photos. Handling all of that on top litigating cases can be overwhelming, which is why having a skilled team of web designers at SLS Consulting, Inc. is your best option. We are internet marketing experts who specialize in growing traffic and cases for law firms and attorneys. To discuss your firm’s goals and learn how we can help grow your caseloads, call us at (323) 254-1510.