Content Marketing for Lawyers

We write engaging and thought-provoking content that speaks directly to the potential clients visiting your law firm's website.

Our Process

Before Pen Meets Paper

In many ways, the prewriting stage is the most important phase of an assignment. We begin by thoroughly researching our topic, using multiple, reliable sources. Next, we consider our audience, and find a voice that will engage them, speak their language. Finally, we muse on our subject. What is our seed idea, our starting point? How can we make this content unique? At SLS, we pride ourselves on not using a cookie-cutter approach to writing.

Pen Meets Paper

Like any good story, a page of effective content has a calculated arc. While we don’t use templates at SLS, there are definite points we touch on in all our content. First, we draw our readers in and engage them. Next, we inform them; tell them what they need to know in their particular situation. We explain why they need the representation of a qualified attorney, and what that attorney can do for them. Finally, we call the readers to action. We urge them to pick up the phone and call you.

It’s Not Over Yet

Any writer will tell you that a first draft is just that: a first draft. It can always be improved. This third stage in our writing process is when we refine and edit what we've written. We ask ourselves, were we clear and concise? Did we hit all the points we intended to hit? Did we give the readers all the information they needed? And finally, did we sell it…will this get them to pick up the phone?

Another Set of Eyes

It’s very important to have an editor and proofreader--another set of eyes--to look over your work when it’s done. And it’s not just for spelling, grammar, and punctuation; it’s to make sure the writer got their point across. Writing is generally a solitary endeavor, and it’s not unheard of for a writer to get tunnel vision while they’re working. This is why all of our evergreen content is examined by a copyeditor before it’s sent to the client for final approval.