Columbus Law Firm Search Engine Optimization to Get You More Leads
Search engine optimization requires a sophisticated marketing strategy, hard work, and a lot of technical know-how. But the basics are pretty simple. All you need to do is build a superior website and create content that answers the questions potential clients are asking in Google queries.
No matter what type of law you practice, our team at SLS Consulting, Inc. knows how to design a digital marketing campaign that will bring you more leads. In fact, we’ve been doing it for over 20 years.
Ready to learn more? Call (323) 254-1510 to schedule a FREE consultation today.
SLS Consulting Will Make Sure You Have the Right Website
Search engine optimization (SEO) is a set of strategies that direct Google traffic to your website. And the first step is making sure you have the right website. To achieve this, our team at SLS will upgrade your existing website or build you a new one.
Every component of your website must work in unison to provide a pleasant user experience (UX) for visitors. Your website also needs to have the necessary design elements to convince Google and other search engines that you are a legitimate business that’s actually located in the community you serve.
Some digital marketing agencies use tricks and shortcuts like cookie-cutter content that doesn’t describe your services, keyword stuffing, and backlinks from link farms and other illegitimate sources. These tactics may temporarily bump your overall traffic, but they won’t bring you qualified leads, and there are harsh Google penalties for having spammy links on your website.
SLS Consulting, Inc. will ensure you have a professional-looking website with all the essential components to attract the leads you want, including:
- Intuitive navigation
- Contact information
- Internal links
- Fast loading speed
- Engaging content
- An About Us page
- Social proof
- Submission forms
- Mobile optimization
- Title tags and meta descriptions
- Strategic keyword placement
- Client testimonials
- A pleasant color scheme
- A local brick-and-mortar address
Content Marketing for Your Columbus Law Firm
Content marketing means creating content that targets people looking for your services. Your marketer has tools such as SEMrush and Google Analytics that tell us what kind of queries people in your area are making when they search for an attorney on Google. We’ll use this data to fill your website with informative pages and blog posts that answer the questions potential clients are asking.
Visitors who are directed to your website from Google queries are known as organic traffic. If you have informative and readable content that answers the right questions, it will attract potential clients. As people gain valuable information about their problems by reading your content, their trust in your firm will grow.
Let’s say someone in Columbus is suffering from road rash after a motorcycle crash, and they find a blog post on your site called:
- What Is Road Rash?
After reading the article, the visitor might link to your Homepage or About Us page to learn more about your firm. Perhaps the client testimonials and case studies he encounters will convince the reader to leave his contact information in the submission form, or maybe he’ll go ahead and give you a call. That’s how content marketing turns website traffic into leads.
More Ways to Grow Your Law Firm in Columbus
Your website is the centerpiece of an effective digital marketing campaign and the face of your business. For example, people who are referred to you by friends will probably take a look at your website before contacting your office.
It all begins with having the right websites, and your marketer can assist you with additional strategies to make your firm more visible and attractive to potential clients in Columbus, including:
- Creating a strong social medial presence
- Supporting and sponsoring local events
- Claiming your Google Business Profile page
- Joining local service organizations
- Getting listed in legal directories
- Starting a podcast
Columbus, Ohio—A Great Place to Live and Work!
Columbus is a nice place to visit and a wonderful place to live. There are all sorts of interesting attractions and fun things to do, including Legoland Adventure Center, Columbus Zoo and Aquarium, Easton Town Center, Franklin Park Conservatory and Botanical Gardens, COSI Center of Science and Industry, German Village, and North Market Farmer’s Market.
There are so many beautiful parks and places to hike, ride your bike, or appreciate the natural splendor. You’ll definitely want to take advantage of Slate Run Metro Park, Blendon Woods Metro Park, Sycamore Creek Park, Whetstone Park, and Antrim Park.
Columbus has a robust local economy, offering employment opportunities in various fields, including:
- Higher Education
- Biotechnology
- Construction
- Real estate
- Advanced manufacturing
- Retail sales
- Transportation
- Banking, insurance, and finance
- Healthcare
- Logistics
- Hospitality and leisure
Digital Marketing Solutions for Your Law Firm
SLS Consulting, Inc. is a full-service digital marketing firm with a special emphasis on helping law firms attract new leads. In this day and age, SEO is the game, and we know how to play it. In fact, our websites have a conversion rate of five to seven percent. That’s much higher than the industry average of only two to three percent.
Call us at (323) 254-1510 to learn more today. Let us help you get the leads you need!