SEO Marketers Who Get Fresh Leads for Divorce Lawyers
Divorce law is an extremely competitive field. A lot of divorce lawyers are practicing in highly populated areas where it is difficult to stand out. Even successful law firms that get a lot of referrals need to find new ways to attract clients. That’s why it’s important for divorce attorneys to have an effective digital marketing strategy.
When it comes to hiring a digital marketing firm, you may not know where to begin. There are marketing firms that make big promises and throw around a lot of jargon, but you can’t afford to waste time and money on a marketing strategy that isn’t going to work. Digital marketers may try to sell you an expensive new website when what you really need is a sensible marketing strategy.
At SLS Consulting, Inc., we’ve been helping law firms attract new leads for over 20 years. Our team will sit down with you and go over your options. Let us know what you’re looking for, and we’ll craft a marketing campaign that meets your needs.
To learn more, give us a call at (323) 254-1510 and schedule a free consultation today.
Finding the Right SEO Strategy for Your Divorce Law Firm
A lot of digital marketers try to make SEO sound overly complicated, but the basic strategy is pretty simple. In fact, it all boils down to four easy steps:
- Decide which services you want to promote.
- Locate people in your area who are seeking your services.
- Connect with potential clients online.
- Convert leads into clients.
Focus on clients who will benefit from the services you provide is key. Divorce and family law practices provide a vast array of services for your clients. You’ll want to pinpoint clients that will help you grow your firm.
For example, if you’re seeking clients involved in high-asset divorce cases, then you probably don’t want to be screening calls from grandparents who have questions about their visitation rights. If you are looking to help clients with issues related to child custody, you’re marketer can help you find those clients, too. The important thing is connecting with the right clients.
What Is SEO?
SEO stands for search engine optimization, which is a series of strategies that your marketer uses to direct leads to your website. SEO requires a considerable amount of technical know-how, but it’s pretty easy to explain. Basically, you find out what kind of queries potential clients are making in Google searches, and then you design content that matches those queries. It’s also important to have a website with the necessary features to attract Google traffic.
Let’s say someone in your geographical area makes the following query on Google: Will I get to keep my house after the divorce? Since your marketer has determined that this is a common search conducted by the type of clients you are looking for, your website already has an informative, engaging, and well-written blog post that covers this topic. The blog ranks at the top of the Google search engine results page (SERPs).
If visitors find valuable information on your website that answers important questions in their lives, you will establish yourself as a thought leader in your field. This encourages Google to direct even more traffic to your site.
When you provide visitors with helpful content, they are much more likely to trust you, and this encourages them to contact your firm by calling your office or leaving their contact information in a submission form. That’s how effective content marketing converts visitors into leads.
SLS Consulting, Inc. Will Upgrade Your Website
Your website is the cornerstone of an effective digital marketing campaign. Our engineers at SLS Consulting, Inc. will conduct a thorough audit of your site. This will enable us to perform an upgrade that allows your website to rank high in organic Google queries.
Components of an effective website include:
- Engaging user experience (UX)
- Fast loading speed
- Mobile optimization
- Strategic calls to action
- Advanced site structure
- A pleasing color scheme
- Effective keyword placement
- Meta tags and meta descriptions
- Internal linking
- Case results pages
- Professional-looking staff photos
- Contact information
Integrating SEO with Divorce Law Firm Digital Assets
Your marketer can show you how to build on your SEO campaign by integrating it with other digital assets, which may include:
- Social media
- A Google My Business (GMB) listing
- Client reviews
- Video marketing
- Law firm listings
- Email marketing
- Pay-per-click (PPC)
Let’s Grow Your Business Together
SLS Consulting, Inc. provides everything you need to get more leads, and we’re really good at SEO marketing. In fact, our websites have a conversion rate of five to seven percent. That’s much higher than the industry average of only two to three percent.
Call (323) 254-1510 to learn more today.