Connecting with the People Who Are Looking for Your Services
A Family Law practice helps people protect the most important things in their life: their children, their finances, and their future. The overriding message that you’ll want to convey to potential clients is: “We care about you, and we know what we’re doing.”
A person who’s undergoing a divorce or some other type of Family Law issue is probably dealing with a lot of unpleasant feelings, such as fear, pain, anger, and resentment. And they’re looking for someone to guide them to a better place. When a potential client sees your website, the words and pictures must work in unison to convey a sense of trust.
SLS Consulting, Inc. is a full-service marketing firm that specializes in legal internet marketing. Call (323) 254-1510 to learn more today.
What Is Digital Marketing?
Digital marketing is a comprehensive strategy that uses the internet to attract the people in your area who are looking for your services. Then it tells them who you are and how you can help them solve their problem. Your digital marketing campaign will include a strong social media presence, an effective website, and an informative Google Business Profile (formerly Google My Business).
Traditional marketing strategies such as billboards and radio ads broadcast your message to a wide audience, hoping to reach people who might be interested in a Family Law attorney. But digital marketing pinpoints the appeal directly to the people who are actively seeking the services that you offer.
These days, most people who are looking for a new product or service start by searching the internet. A digital marketer’s job is to direct these people to your website. The first step is finding out what questions potential clients are asking. This may include:
- How can I get my ex to pay child support?
- How does joint custody work?
- How do I get a restraining order in Massachusetts?
- Do I need to be married to adopt a kid from another country?
- Do grandparents have custody rights in Ohio?
- How will divorce affect my family business?
- What if my ex takes the kids out of state without permission?
- Does my wife get to keep part of my pension after a divorce?
- I have to move for my job. Can I change my custody agreement?
Finding Your Target Audience
Family Law is a broad category. Some firms choose to specialize in a particular branch of family law, such as high-end divorce, men’s rights, custody issues, or domestic disputes. But many family law firms appeal to a wider client base by providing services that cover most or all of the following areas:
- Domestic violence
- Property division
- Cross-state divorces
- Child support
- Pre-nuptial agreements
- Asset distribution
- Military divorces
- Visitation rights
Building a Website That Attracts the Clients You Want
Your website is the cornerstone of your digital marketing campaign. Your marketer will use Search Engine Optimization (SEO) to attract organic traffic from search engine queries made by people in your area who are seeking your services.
Once the site has attracted a potential client, it will engage them with informative content about the problem they’re facing. By demonstrating mastery of a given topic, your content will put the reader at ease and convince them they’ve come to the right place.
After visiting one or more pages on your website, the reader will have developed enough trust in your firm to call your office or leave their contact information in a submission form. That’s how your website turns visitors into leads.
An effective Family Law website includes the following components:
- Mobile optimization
- Client testimonials
- Authoritative content
- Internal links
- An About Us page
- Effective headlines
- Fast loading time
- Intuitive navigation
- Strategic calls to action (CTAs)
- Keywords that solicit organic content
- A captivating user experience (UX)
- A pleasant color scheme
- Submission forms
- Contact information
Ready to Take It to a Whole New Level?
It’s time to start going after the clients who are already looking for you! At SLS Consulting, Inc., we can build you a new website or modernize the one you have. Let’s grow your family law or divorce law firm together.
Call SLS Consulting, Inc. to schedule a FREE consultation. You can reach us at (323) 254-1510.