Let’s Grow Your Business Together
The primary objective of an effective internet marketing strategy is to provide qualified leads for your law firm. That means matching the services you offer with the people who need those services.
Every component of your marketing strategy must be tailored to identify people who have a problem that you know how to solve. That’s why we begin the marketing process by sitting down with the client and determining what your strengths are.
Our SLS Consulting team delivers effective leads by knowing where people are going to look for your services and answering the questions they’re going to ask. This requires research, testing, and a lot of hard work.
SLS Consulting, Inc. can take your Houston law firm’s digital marketing to the next level. We’ve successfully partnered with large and small firms across the country, and we’ve dominated the biggest media markets. To learn more, call (323) 254-1510 today.
A website needs to establish trust before it can turn the viewer into a lead. Somebody who’s looking for a Houston attorney has most likely suffered some type of trauma . Perhaps they were injured in a motorcycle accident or maybe their son was arrested for a DUI.
A potential client wants to be assured that you’re a real person who cares about their problem and you know how to help. When someone is directed to your website, they’ll decide in just a few seconds if they’re in the right place.
The components of an effective legal website include:
- Engaging layout
- Fast loading speed
- Informative content
- Mobile optimization
- Easy navigation
- An inviting color scheme
- Strategically placed CTAs
- A good overall user experience (UX)
- Proof of how you have helped others
Unique and Authoritative Website Content
Effective content draws people to your website and convinces them to either call your office or submit their contact information. At SLS Consulting, Inc., our websites have a conversion rate of 5 to 7 percent. Which is higher than the industry average, which is 2 to 3 percent.
Website content builds trust by answering the reader’s questions and calming their fears. Let’s say someone’s spouse just filed for divorce, and it was totally unexpected. He never thought he’d be in this situation and he has no idea where to begin. Most people who are looking for a lawyer have never needed a lawyer before in their life. It’s scary and a big decision.
Perhaps the user will go to Google and search: What do you do when your wife suddenly wants a divorce? If you have a blog that addresses that question, you might attract this person to your website. But you’re probably not the only person in town who has a page like that.
It’s important to use the right keywords, but you’re going to have to do a lot more than that to stand out from the crowd. To rank at the top of Google searches, your content must be significantly better than your competitors.
Effective website content must be:
- Interesting to read
- Able to create an emotional response
- Different than everybody else’s
How Links Can Help or Harm SEO
Two types of links that may impact your site’s SEO are internal links and backlinks. An internal link is a clickable hyperlink that transports the reader to another section of the website. To use an internal link, the user clicks on a feature such as a button, graphic, or highlighted and underlined words known as anchor text.
Well-placed internal links create user-friendly opportunities for viewers to navigate your website. They can also help convert users into leads by directing them to a submission form or a Contact Us page.
Backlinks are incoming links directed to your website. Legitimate backlinks that originate from relevant and reputable sources can improve your website’s authority. But be careful! Unscrupulous marketers may try to improve your rankings by using Black Hat SEO techniques such as link farms, links from bad neighborhoods, reciprocal linking, and spammy links.
When search engines such as Google discover black hat linking, and they will, your site could be subjected to serious penalties, and you could be completely banned from future search queries.
More Ways to Increase Your Visibility
A marketer’s job is never complete. And there are always new ways to help your business grow. A strong marketing strategy may include the following elements:
- Social media marketing
- Community outreach
- Google Analytics
- A/B testing
- Content updates
- Targeted Pay-Per-Click campaigns (PPC)
- Google Business Profile (formerly Google My Business)
Living and Working in Houston
Houston is a world-class city with a thriving economy and lots of fun things to do. The diverse local business community is at the cutting edge of various industries, including:
- The energy sector
- Real estate
- Information technology
- Higher education
- Health care
- Advanced manufacturing
- Aerospace and aviation
- Transportation and logistics
- Life sciences and biotechnology
Houston is also a great place to visit. It’s full of wonderful attractions and museums, including the Johnson Space Center, the Houston Zoo, the Houston Museum of Natural Science, the Livestock Show and Rodeo, and Minute Maid Park, home of the Houston Astros.
Join the Winning Team at SLS Consulting
Ready to learn more? Call SLS Consulting, Inc. today and one of our friendly associates will be happy to schedule a FREE consultation.
You can reach us at (323) 254-1510.