Effective Search Engine Optimization for Mass Tort Attorneys
Locating and converting clients for a mass tort is extremely competitive. If you’re using a digital marketing strategy, it’s important for your firm to show up at the top of the page in Google searches to attract plaintiffs. But the cost of leads in a pay-per-click (PPC) internet marketing campaign can be astronomical.
A search engine optimization (SEO) marketing campaign connects you with potential clients at a fraction of the cost of paid advertising. At SLS Consulting, Inc., we know how to create an SEO campaign that provides unbeatable ROI.
Our websites have a conversion rate of 5 to 7 percent. That’s a lot higher than the industry average, which is 2 to 3 percent.
Call (323) 254-1510 to schedule a FREE consultation today.
SEO Convinces Victims That Mass Tort Is Right for Them
Someone who has been seriously harmed by the government or a large corporation probably doesn’t know where to turn for help. They might not even realize who hurt them.
Sadly, the overwhelming majority of potential claimants in a mass tort never file a claim. That means there’s a huge pool of clients just waiting out there. To sign these clients, you need to convince them that:
- They have a case.
- Filing a claim won’t cost them any money.
- You’re the right firm to handle their case.
An SEO Strategy for Mass Tort Law Firms
Search engine optimization (SEO) is a combination of marketing practices that propel your firm to show up at the top of Google search engine results pages (SERPs).
The two main components of an effective SEO campaign are creating authoritative content and building a website that converts visitors into leads.
A content marketing campaign attracts people who are eligible for a mass tort by providing them with relevant information about their situation and explaining how your firm can help.
When your firm’s web pages and blog posts are ranking at the top of Google searches, it connects you with potential plaintiffs who may be anywhere along the buyer’s journey, which includes:
- Awareness. Discovering a problem and trying to understand it better.
- Consideration. Looking for ways to solve your problem.
- Decision. Contacting someone who can help you.
Mass Tort SEO Answers the Client’s Questions
People who are directed to your site via Google searches will learn more about their situation and find out how your firm can help. This establishes trust and encourages people to contact your firm, either by calling you directly or by filling out a submissions form.
Your digital marketer will conduct research to discover the kinds of questions that potential plaintiffs are asking in Google queries. Then we’ll design content that answers these questions.
Examples of questions that potential mass tort clients are asking include:
- What should I do if my GM car was recalled?
- Does Camp Lejeune water cause birth defects?
- How much does it cost to sue for contaminated water?
- What if I had a hernia operation 2 years ago, and now it hurts?
- How long does it take for asbestos to cause cancer?
- What if my mom was sexually assaulted at a nursing home?
Building the Right Website for Mass Tort SEO
Your website is the foundation of your SEO marketing campaign. At SLS Consulting, Inc., we can update your existing site or build you a new one.
Visitors to your website are looking for reassurance. You only have a few seconds to convince people that they’ve come to the right place. It’s crucial to have a website that makes visitors feel comfortable.
At SLS Consulting, Inc., we provide websites that entice visitors along the buyer’s journey and convince them to contact your firm.
Our websites include the following user experience (UX) and user interface (UI) components:
- Client testimonials
- Mobile optimization
- An About Us page
- Internal links
- Keywords
- Fast loading speed
- Easy navigation
- The right color scheme
- Title tags and meta descriptions
- Calls to action (CTAs)
- Submission forms
- Tracking numbers
SLS Consulting Knows How to Generate Leads
At SLS Consulting, Inc., we’re really good at what we do. Let’s sit down together and come up with the best strategy to grow your firm.
Schedule a FREE consultation today by calling (323) 254-1510.