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At SLS Consulting, we stay on top of the latest developments and trends in online content marketing. Our design team is composed of talented and passionate writers, designers, coders, social media and SEO specialists that work together to formulate effective marketing campaigns for law firms and other businesses. If you want to attract more page views along with more clients, please call us today at (323) 254-1510 or toll-free (877) 248-3529.

As our client, you will receive personalized services you can hardly get elsewhere, including the option to speak directly with any of our staff anytime you have a concern or a question. Our firm highly values open communication, transparency and honesty. You can trust us to give you periodic evaluations of your page rankings and conversions in a clear and direct manner.

What Is Responsive Design?

As more and more people are turning to their mobile devices to browse the internet, businesses are being forced to adapt or otherwise fall behind in the competition. In the coming years, it is predicted that mobile internet usage will overtake desktop internet usage, which means conventional web design is on its way out, and responsive design will soon become the standard, if it isn't already.

So, what is responsive design exactly? As mobile technology progresses, we are being introduced to all types of gadgets with internet browsing capabilities – tablets, smart phones, even smart watches – all of which have various screen shapes and resolutions. Web pages designed specifically with computer screens in mind may be ill-adapted to these devices and appear distorted or obscured, marring the navigation experience for users and even turning off potential customers. The solution to this is adaptive web design, or responsive design. It makes a web page user-friendly on any device.

What Are the Benefits of Responsive Design?

Why is responsive design necessary? Why not just create separate web pages for computer and mobile browsing? Ultimately, a responsive design is more conducive to efficient Google interactions, which translates into better page rankings and more potential customers overall. Having separate URLs and HTMLs for designated mobile and computer sites, on the other hand, means Google will have a harder time crawling and indexing the different versions of your site.

Also, take into account that the crux of online marketing is linking. Now imagine you have separate websites for mobile devices and computers. One person stumbles across your site while using a mobile device and wants to share it with a peer. S/he sends the link to your mobile site to the peer, who receives and views the link from a computer. The peer's initial interaction with your mobile site will be unsatisfactory, since the mobile site is not optimized for computer browsing. This bad user-experience inevitably turns a potential client away from your business.

With responsive design, you would have a single link to a single site that is optimized for browsing on all types of devices, thus the peer on the computer would have a much better user-experience and be more likely to consider your products and/or services.

The above may just be a hypothetical, but it rings of truth. According to a recent study, 67 percent of users claim that they are more likely to purchase products or services from a mobile-friendly website. It is clear that responsive design is essential to the success of any business.

Web Sites Tailor Made to Your Law Firm's Needs

Mobile devices are continually increasing in the role they play in every company's online presence. As such, neglecting responsive design can do serious harm to your law firm's business and future prospects. The web designers at SLS Consulting create sites tailored to the wants and needs of each client. Our sites are designed for SEO and an interactive experience for visitors and potential clients. Please contact us today to learn more about responsive design and its role in your law firm's online marketing plan.

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