As the Internet has evolved, video has become an essential tool for reaching followers and customers. Video is not a static medium and therefore gives you an opportunity to build a rapport with your potential customers and clients more quickly.
Browsers and search engines have become more sophisticated and are picking up more on keywords tagged on videos. What this means to you and your business is that posting videos can help your site show up higher on search engine rankings — which means more traffic to your website.
Therefore, it is important that you seriously consider integrating video into your online marketing plan. Posting a video (or several) on your website/blog and on YouTube will expand your web presence. A simple, well-produced video that acquaints people with why they should choose to do business with you or how you can save them money and time is more valuable than a clever or flashy production that says little about you or your business.
When creating video marketing pieces, keep these points in mind.
Include A Call to Action
It does you little good if you create an amazing video without a call to action. Ask people to visit your site, email you, or call you. You want an opportunity to tell potential customers or clients how you can help them and why they should do business with you. If you don’t ask them to do this on your video, chances are they won’t.
Make it Valuable
Great. You’ve done a video. Now, why should people watch your video out of the millions of others that are vying for their attention? By offering people tips, resources, explanations of concepts, or even by providing humor or a daily recipe, you have a better chance of catching their interest. This will increase the likelihood that they will check out your videos (and your website or blog) in the future.
Tag Tag Tag
Always use relevant keywords in your video titles. Name your video file something that search engines will pick up. Make sure that your URL is included in the actual video. The idea is to get your videos and relevant web pages on a search engine’s radar.
Focus and Keep It Short
While the temptation may be to tell people everything about yourself or your company in a 60-second video, it is best to avoid that trap. Be creative and get your brand personality across while conveying a single message. Also, keep it short. Attention spans on the web are limited, so tell people who you are and what you can do for them in a reasonably short time (two minutes and under).
There are many very good reasons why videos should be a very important part of your company’s online life. Let SLS Consulting explain the advantages video can bring to your brand. Contact us online or call (323) 254-1510 today to find out what we can do for you.