These days, in the world of smart phones, you either have an iPhone or a Droid. Regardless of which make of smart phone you sport, the likelihood is fairly high that you use one of two video uploading applications to share mini-movies with your friends: Vine or Instagram Video. While it may seem like an “either-or” type of choice as far as which application you should use, it really isn’t, particularly for businesses looking to expand their mobile marketing efforts. Even though the two applications have their differences, their purpose in mobile marketing is the same – branding.
The differences between Vine and Instagram Video are easy to see. Vine videos are six and a half seconds in length while Instagram videos are 15 seconds. Vine videos loop while Instagram videos play through just once. Vine is owned by Twitter while Instagram is owned by Facebook. While the differences between the two mobile apps seem apparent, the similarities in advertising value are more or less on par with one another.