It is no secret that all colors have their own unique psychological effect. There are entire fields of study just devoted to understanding how colors in advertisements can impact the marketability of a product, service, or business. Bright and vivid colors are often utilized for children’s toys, yellow is used as a warning sign (yellow traffic lights, yellow wet floor signs, yellow caution tape, etc.), and blue can inspire trust in users (just take a look at how many banks use blue in their logos.) This is especially true on the internet, and even law firms can be impacted by the types of colors they utilize in logos, photos, and website designs.
For a lot of attorneys, bringing in new clients can feel like selling vacuums door to door. As charming and persuasive as you may be, getting a client to “open the door” can be tricky on the internet. Users are bombarded with ads, pop-ups, and chat boxes on a daily basis and have learned to tune out most sales pitches. However, that only means you have to get more creative with your messaging.
The greatest proof of one’s ability is their experience. When someone is trying to find legal help, they may search high and low to find the firm that has handled cases similar to theirs. They’re looking for familiarity and hope that you can get them the results they want. If you show your clients right away that you have won cases like theirs before, it will give them the confidence to choose you as their lawyer more than anything else.
A picture could be worth a thousand words, but only if you use the right one. Remember, many clients are scared to enter a courtroom, and nothing increases that anxiety more than working with a faceless law firm. If they are browsing your website and all they find are vague stock photos or wide shots of your office, that’s exactly what you are presenting.
There is nothing like a strong first impression, especially when it comes to web design. When a potential client clicks on your website, they’re checking to see if you are the right attorney for them. But online users can make split-second decisions about a law firm based just a quick glance at a landing page, meaning you only have a blink of an eye to grab their attention. How will you do that? Well, it all comes down to a proper introduction.
How does your website stack up against your competitors? Is it easy to use? Is it fast? Does it display properly on desktop, tablet, and mobile devices?
Most importantly, if you put your website in a lineup with other law firms’ sites, and people were asked to choose the best-looking site, would anyone pick yours?
When it comes to converting site visitors into potential clients, your website design is a huge factor. If your competition has a modern, fast, responsive website design and you do not, you are at a huge disadvantage.
From time to time, we’ll work with a client that is entirely satisfied with the look and feel of their website and doesn’t want a redesign. In some cases, we’ve had clients sign up with us immediately after having someone else redesign their site and don’t want to go through the entire design process again. However , sometimes we sign clients that have the “if it’s not broken, don’t fix it” mentality even though we know for a fact that a redesigned website would help their marketing efforts in the long run. Let’s talk this out a bit…
A few years back, mobile search numbers quickly began increasing and it was entirely understandable that a mobile site was part of the future of marketing. Here at SLS, we built out mobile sites for our clients because we knew that mobile search was only going to become increasingly prevalent . Sure enough, mobile search has become so popular over the last few years that some projections have the number of mobile searches SURPASSING searches on desktop computers by as early as 2015.
Nowadays, with more users searching the web via tablets (and from various tablet sizes, at that), having a website that’s tablet-friendly has started to become popular. Enter responsive websites, and why it’s truly important for attorney websites to be overhauled using responsive coding. Read the rest »
Here’s an interesting fact: less that 1% of high school girls express an interest in majoring in computer science in college. With those kind of numbers, one would think that school-age girls have no interest in tech, but just look around; whether it’s watching videos, chatting with friends online or posting on Instagram, it is obvious that girls are actively using tech — most just aren’t actively involved in creating it.
Google is hoping to change that.
Recently the high tech powerhouse launched “Made with Code;” a project that Google claims is aimed at inspiring more young women to commit to making computer science a career. The program includes introductory coding projects directed specifically at girls. Google says that it intends to commit $50 million to the project over the next three years. Read the rest »
More people than ever own multiple devices with online capability and are using them every day. Laptops, smartphones, and tablets all give consumers the ability to check out a company online and learn more about their services anywhere and at any time. In fact, studies have shown that an increasing amount of consumers are checking out a company’s products and services via multiple devices before they decide to make a purchase.
As such, it is important that your company has a strong presence on every type of device. If you do not take into account both desktop and mobile website design, you could easily lose a potential customer in mere moments.
Saying that your website’s appearance on laptops and desktops is important is obvious. However, many companies have neglected these devices in favor of focusing on smartphones and tablets. While these devices are more important than ever, laptops and desktops are still a major source of online traffic.
Redesigning your website is not just a good idea for older websites; it’s a natural part of staying relevant online. Website style is constantly evolving, making any site that is out of step with the rest of the Internet seem old. Plus, search engines are evolving their guidelines at a more rapid pace than ever. As such, it is vital that you know when it is time to redesign your site.
While most companies complete a redesign at most every two years, according to Hubspot, that does not mean that there is an exact timeline for redesigning. Be aware of the following ideas when considering a redesign so that you don’t make a mistake when making crucial alterations to your website.
Why Are You Redesigning?
Think about what has motivated you to start a redesign and consider the legitimacy of the reason. Are you simply tired of your current look? Do you simply think it’s been too long since the last redesign? Are you trying to look like someone else? Is it simply to gain attention? All of these reasons have one thing in common: they have no connection to actual improvements.
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