When a potential client visits your website, first impressions mean a lot. People process visual imagery extremely fast, and visitors will form an emotional and long-lasting impression of your firm based on the staff photos you provide.
At SLS Consulting, Inc., we strongly recommend hiring a professional photographer to take staff photos for your website. Professional-looking photos are a very important aspect of your marketing campaign, and you’ll want to find someone with the knowledge, experience, and equipment to do the job right.
Before you hire a professional photographer, you’ll want to consult with your digital marketing agency. Your marketing team will happily advise you on the type of photographs to use for your website. Read the rest »
These days, over half of web searches come from a mobile device. In fact, a lot of your potential clients don’t even own a computer and they do all their web browsing using their phones.
If your website isn’t mobile-friendly, you’re missing out on millions of potential customers. To attract more clients, your website must do the following when viewed on a mobile device:
- Look good;
- Load fast;
- Navigate easily;
- And interact seamlessly.
A first impression can be the start of a strong relationship – and for bail bond agents, starting off on the right foot is paramount to landing new clients.
Nowadays, most major life decisions are made after people have researched them online, and your agency’s homepage is where most new clients will first encounter you. When a user finds your site, you need to make a strong first impression to capture the user’s attention and convince them to reach out to you. To reach those clients who need your help the most, your agency should take a hard look at how your homepage can be improved.
It is no secret that all colors have their own unique psychological effect. There are entire fields of study just devoted to understanding how colors in advertisements can impact the marketability of a product, service, or business. Bright and vivid colors are often utilized for children’s toys, yellow is used as a warning sign (yellow traffic lights, yellow wet floor signs, yellow caution tape, etc.), and blue can inspire trust in users (just take a look at how many banks use blue in their logos.) This is especially true on the internet, and even law firms can be impacted by the types of colors they utilize in logos, photos, and website designs.
For a lot of attorneys, bringing in new clients can feel like selling vacuums door to door. As charming and persuasive as you may be, getting a client to “open the door” can be tricky on the internet. Users are bombarded with ads, pop-ups, and chat boxes on a daily basis and have learned to tune out most sales pitches. However, that only means you have to get more creative with your messaging.
The greatest proof of one’s ability is their experience. When someone is trying to find legal help, they may search high and low to find the firm that has handled cases similar to theirs. They’re looking for familiarity and hope that you can get them the results they want. If you show your clients right away that you have won cases like theirs before, it will give them the confidence to choose you as their lawyer more than anything else.
A picture could be worth a thousand words, but only if you use the right one. Remember, many clients are scared to enter a courtroom, and nothing increases that anxiety more than working with a faceless law firm. If they are browsing your website and all they find are vague stock photos or wide shots of your office, that’s exactly what you are presenting.
There is nothing like a strong first impression, especially when it comes to web design. When a potential client clicks on your website, they’re checking to see if you are the right attorney for them. But online users can make split-second decisions about a law firm based just a quick glance at a landing page, meaning you only have a blink of an eye to grab their attention. How will you do that? Well, it all comes down to a proper introduction.
How does your website stack up against your competitors? Is it easy to use? Is it fast? Does it display properly on desktop, tablet, and mobile devices?
Most importantly, if you put your website in a lineup with other law firms’ sites, and people were asked to choose the best-looking site, would anyone pick yours?
When it comes to converting site visitors into potential clients, your website design is a huge factor. If your competition has a modern, fast, responsive website design and you do not, you are at a huge disadvantage.
From time to time, we’ll work with a client that is entirely satisfied with the look and feel of their website and doesn’t want a redesign. In some cases, we’ve had clients sign up with us immediately after having someone else redesign their site and don’t want to go through the entire design process again. However , sometimes we sign clients that have the “if it’s not broken, don’t fix it” mentality even though we know for a fact that a redesigned website would help their marketing efforts in the long run. Let’s talk this out a bit…
A few years back, mobile search numbers quickly began increasing and it was entirely understandable that a mobile site was part of the future of marketing. Here at SLS, we built out mobile sites for our clients because we knew that mobile search was only going to become increasingly prevalent . Sure enough, mobile search has become so popular over the last few years that some projections have the number of mobile searches SURPASSING searches on desktop computers by as early as 2015.
Nowadays, with more users searching the web via tablets (and from various tablet sizes, at that), having a website that’s tablet-friendly has started to become popular. Enter responsive websites, and why it’s truly important for attorney websites to be overhauled using responsive coding. Read the rest »
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