Businesses live online. And whether we like it or not, online reviews play a significant role in attracting new clients. Reviews also impact organic SEO and Local Pack rankings.
Checking reviews found on Google, Yelp, Facebook, and other sites has become an integral part of the buyer’s journey for today’s consumers. If you ignore negative reviews, people will think you have something to hide. But negative reviews are a wonderful opportunity to build your brand if you’re willing to respond in an open and positive way.
It’s essential to respond to all reviews in a timely manner. This tells people that you care about the type of experience you’re providing for your clients. Replying to reviews also demonstrates that you’re willing to listen to your clients and accept criticism. Above all, it shows you’re human. Read the rest »
When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.
There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.
Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it. Read the rest »
There’s a lot of mistrust between the people who run businesses and their marketers. According to a recent survey, less than half of CEOs believe their Chief Marketing Officer (CMO) is on their side.
It’s common for businesses to blame the marketing department first when things aren’t going well. But marketers share some of the blame for this lack of trust. Too many marketers act like their craft is shrouded in mystery instead of being straight with their clients.
It’s essential for marketers to be up front with clients about what they’re doing. The tools that marketers use can be pretty sophisticated, but it really isn’t that difficult to explain how ROI is measured. If your marketer doesn’t come clean, then they probably have something to hide.
Three areas where your marketer should be able to show you clear results are Dynamic Tracking of incoming calls, Google Business Profile tracking, and Google Analytics.
An internal link is something the user clicks on or taps to get to another part of your website. Internal links may be indicated by a button, an icon, or group of underlined blue words called anchor text.
When used correctly, internal links make your website a lot more user-friendly. They also improve SEO by telling Google how your site is organized and increasing the number of pages that get indexed.
Jargon means words and expressions used to describe topics and ideas that are unique to a specific business or an area of interest. Although jargon is often derided, it can be very useful for specialists. When speaking to someone in your particular field, having a shared language helps streamline conversation, saving people a lot of time.
But using jargon with laymen isn’t a good idea. Jargon annoys people. It gives them the impression you’re an obnoxious jerk who’s talking down to them. Using jargon can also make your reader think you have something to hide, or you’re just not smart enough to explain things plain English.
Of course, there are many times in legal marketing when you have to use precise technical language. In these cases, you should always define your terms the first time you use them.
We all know that 2020 was the craziest year so far – not just for marketing but for every human on the planet. 2021 didn’t start off much better with the news of Google’s newest Core Web Vitals update and major updates to Google My Business. Through it all, SLS clients remained steady. Our clients not only fared well during the Pandemic but continue to gain momentum as the world returns to some semblance of normal.
SLS is a small, exclusive, lawyer marketing company with less than 40 clients. In 2021 we generated over 47,000 first time calls for our clients. A true testament to the fact that solid, white-hat, SEO is still the most powerful tool for marketing your legal website.
The recent Peloton+ recall has motivated many attorneys to expand their product liability practice to include injury claims against the manufacturer, Peloton Interactive. By citing the Consumer Product Safety Commission’s warning to consumers as a basis for potential lawsuits, attorneys across the country have argued that the manufacturer is liable for injuries to children due to the exercise equipment’s faulty design. Whether Peloton Interactive will face legal action is unclear yet, but what should interest lawyers is the value of adding on new practice areas.
There isn’t an industry that hasn’t been impacted by COVID-19 across the United States, and the legal industry is no different. At the start of the pandemic, courts across the country suddenly shut down, rescheduling trials and hearings for months while making drastic changes to court procedures. Now that a year has passed, most law firms have adjusted to the new normal of quarantine, whether that involves presenting cases over Zoom or adjusting office layouts and staggering appointments to make clients feel more secure during consultations.
Lawyers face many unique challenges in online marketing. Fierce competition and catastrophic Google updates have left many firms without a viable source of new leads. Worse, many marketing companies exploit law firms with hollow promises of success. The result? Many law firms spend thousands of dollars per year and see no progress in their online marketing.
Email scams are nothing new to anyone running a website. Our email clients typically filter out such phishing schemes into spam folders and promptly delete them each month, but scammers have become more sophisticated over the years. Nowadays, many try to mask themselves as “professionals” and can create detailed facades to make website owners think they are legitimate.
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