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Why Law Firms Should Never Use Clickbait Headlines

By SLS Consulting on October 15, 2024

Clickbait is an illegitimate digital marketing tactic that uses sensationalized headlines to attract clicks and website traffic. It’s highly unadvisable for law firms to use clickbait headlines. These tactics promise more than they deliver, often leaving readers disappointed with the content they encounter. By prioritizing attention-grabbing elements over substantive and relevant information, clickbait creates an unseemly gap between expectation and reality.

While clickbait might offer short-term gains in web traffic, it’s likely to harm long-term brand credibility and online performance. Clients searching for legal services expect authoritative and reliable information. Misleading headlines will erode their trust in a law firm’s brand.A ipad and iphone showing a clickbait infographic. Read the rest »

How Often Should Your Law Firm Be Posting on Social Media?

By SLS Consulting on October 5, 2024

Maintaining a strong social media presence is essential to your overall digital marketing strategy. But many law firms aren’t sure how often to post content on social media channels such as LinkedIn, X, Facebook, Instagram, TikTok, and Pinterest. This is an important concern because striking the right balance in posting frequency significantly influences engagement.

Regularly updating social media content keeps the audience informed and interested, which helps prevent the firm from fading into the background of its social media feeds. But you don’t want to overwhelm followers by posting too often. By scheduling regular content updates, firms can ensure that their output remains relevant and engaging. Plus, consistent interaction with your followers fosters loyalty and encourages positive word-of-mouth, strengthening your firm’s overall digital presence and client relationships.A cartoon of social media websites. Read the rest »

Using Hashtags to Boost Your Law Firm’s Online Visibility

By SLS Consulting on September 30, 2024

Hashtags are searchable links that can be leveraged to enhance the visibility of posts, join ongoing conversations, or engage with a target audience. When someone clicks on a hashtag, they are directed to a feed of posts that contain the same hashtag, igniting a seamless exploration of related content.

By tapping into broader conversations and trends, hashtags allow you to reach a much a wider audience. The strategic use of hashtags can naturally help boost the imprint of your website content and social media posts, and this can dramatically enhance your online presence.A white hashtag being held by a hand in front of a yellow backdrop. Read the rest »

Using Facebook Ads to Attract More Leads to Your Law Firm

By SLS Consulting on September 15, 2024

In the competitive world of legal services, Facebook ads offer an opportunity to reach potential clients where they spend so much of their time—online. With over 193 million subscribers in America and 2.9 billion monthly active users worldwide, Facebook offers an immense audience pool.

Many businesses find Facebook ads to be a cost-effective way to target potential clients based on specific demographics, including age, gender, language, geographic location, and interests. And, thankfully, Facebook offers a variety of reporting tools for measuring results.An infographic about website ads Read the rest »

Instagram 101-How to Use Instagram to Market Your Law Firm

By SLS Consulting on August 30, 2024

Instagram marketing offers law firms a unique opportunity to connect with a broader audience in a visually engaging way. This dynamic social media tool lets you showcase your skills, share client success stories, and humanize your law firm.

Instagram’s diverse tools, such as stories, reels, and posts, provide creative avenues to spotlight your services and engage followers. Law firms that effectively utilize Instagram will benefit from increased visibility and improved brand recognition. That’s why understanding the nuances of Instagram marketing—including audience demographics and peak posting times—is crucial for maximizing impact.Someone on the instagram login page on a smartphone. Read the rest »

Comparing Social Media Managing Platforms for Law Firms

By SLS Consulting on August 15, 2024

In an era where potential clients are probably looking online before choosing a lawyer, having a well-managed social media presence can be a real game-changer. For attorneys today, a strong social media presence allows you to build trust, establish your presence in the local community, and attract new clients. But managing more than one social media account is a big task. That’s why many law firms enlist the assistance of their digital marketing firm. We can advise you on the best way to integrate your social media activity with your overall marketing strategy.

However, if you decide to administer your social media channels in-house, a social media management platform like Hootsuite, HeyOrca, and Later is an invaluable tool. It makes it much easier for your law firm to establish a consistent brand voice across various platforms like Facebook, X, Instagram, and LinkedIn.A pastel infographic of social medias and electronics Read the rest »

Protecting Your Law Firm from Social Media Spam

By SLS Consulting on January 20, 2024

Spam is any type of unsolicited message sent in bulk over the internet. Spam messages may be received via text, email, in a website comments section, or as a direct message (DM) to your social media account.

In most cases, spamming is used to attract website traffic, but it can also be used for malicious purposes such as scams, phishing, and spreading viruses or other types of malware.A cartoon graphic of a spam call on a smartphone. Read the rest »

Is LinkedIn Marketing Right for Your Law Firm?

By SLS Consulting on July 30, 2023

LinkedIn is the largest online professional network in the world, with over 200 million users in the United States and 900 million users globally. Over 93 percent of lawyers use LinkedIn. People generally think of LinkedIn as a networking website, but it’s also a powerful B2B marketing tool.

LinkedIn offers unrivaled marketing opportunities for lawyers, especially if your law firm is seeking new clients in particular fields, such as real estate, hospitality, telecommunications, or finance. The main advantage you get with LinkedIn compared to Facebook and other social media channels is advanced targeting. LinkedIn allows you to segment potential leads based on their position within the company, interests, education, demographics, associations, and other important traits.

Although the platform provides unique opportunities for turning a cold audience into hot leads, many nuances make LinkedIn marketing challenging for the uninitiated user. You’ll want to research the site before seeking new clients on LinkedIn, or you can trust your LinkedIn campaign with an experienced digital marketing firm.Linkedin homepage is displayed in web browser on a computer screen. Linkedin.com is a business-oriented social networking site." Read the rest »

Social Media—Tips and Advice

By SLS Consulting on November 30, 2022

Social media is a wonderful tool for making new connections and keeping up with old friends. But it also has its pitfalls. Social media can be used for bullying, harassment, and the spreading of baseless rumors. People have had their reputations and careers destroyed by a single careless comment they posted on Facebook, Twitter, or Instagram.

When you choose to start a social media account for your law firm or any type of SMB, it’s essential to realize that everything you post reflects you and your business to the entire world. If you ever hear yourself asking, “Should I really post this?” the answer is probably “NO!” Read the rest »

Is Your Legal Internet Marketing Company Cheating on You????

By SLS Consulting on July 5, 2022

Less than ONE PERCENT of Legal Internet Marketing companies DO NOT offer exclusivity to their clients. In fact, they take multiple clients per “region,” charge each of them a different rate, and use the same marketing strategies for each. In effect, cheating on you with your competitors! You may be paying twice what your competitor is paying, yet they are ranking above you and getting your cases!

At SLS Consulting, Inc., that is NOT the way we do business at all! We offer complete EXCLUSIVITY to our clients in their geographic and practice areas – many of our clients have multiple geographic areas and some even have EXCLUSIVITY STATEWIDE. With access to all of our clients’ marketing data and Analytics, we don’t feel it would be ethical to work with a competing law firm.

If your Legal Marketing Company is cheating on you with your competitors, or locks you into multi-year contracts to “preserve pricing,” then you should reconsider your options.

Read the rest »

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