Spam is any type of unsolicited message sent in bulk over the internet. Spam messages may be received via text, email, in a website comments section, or as a direct message (DM) to your social media account.
In most cases, spamming is used to attract website traffic, but it can also be used for malicious purposes such as scams, phishing, and spreading viruses or other types of malware. Read the rest »
LinkedIn is the largest online professional network in the world, with over 200 million users in the United States and 900 million users globally. Over 93 percent of lawyers use LinkedIn. People generally think of LinkedIn as a networking website, but it’s also a powerful B2B marketing tool.
LinkedIn offers unrivaled marketing opportunities for lawyers, especially if your law firm is seeking new clients in particular fields, such as real estate, hospitality, telecommunications, or finance. The main advantage you get with LinkedIn compared to Facebook and other social media channels is advanced targeting. LinkedIn allows you to segment potential leads based on their position within the company, interests, education, demographics, associations, and other important traits.
Although the platform provides unique opportunities for turning a cold audience into hot leads, many nuances make LinkedIn marketing challenging for the uninitiated user. You’ll want to research the site before seeking new clients on LinkedIn, or you can trust your LinkedIn campaign with an experienced digital marketing firm. Read the rest »
Social media is a wonderful tool for making new connections and keeping up with old friends. But it also has its pitfalls. Social media can be used for bullying, harassment, and the spreading of baseless rumors. People have had their reputations and careers destroyed by a single careless comment they posted on Facebook, Twitter, or Instagram.
When you choose to start a social media account for your law firm or any type of SMB, it’s essential to realize that everything you post reflects you and your business to the entire world. If you ever hear yourself asking, “Should I really post this?” the answer is probably “NO!” Read the rest »
Less than ONE PERCENT of Legal Internet Marketing companies DO NOT offer exclusivity to their clients. In fact, they take multiple clients per “region,” charge each of them a different rate, and use the same marketing strategies for each. In effect, cheating on you with your competitors! You may be paying twice what your competitor is paying, yet they are ranking above you and getting your cases!
At SLS Consulting, Inc., that is NOT the way we do business at all! We offer complete EXCLUSIVITY to our clients in their geographic and practice areas – many of our clients have multiple geographic areas and some even have EXCLUSIVITY STATEWIDE. With access to all of our clients’ marketing data and Analytics, we don’t feel it would be ethical to work with a competing law firm.
If your Legal Marketing Company is cheating on you with your competitors, or locks you into multi-year contracts to “preserve pricing,” then you should reconsider your options.
Social media is a powerful force in our lives. Many law firms and other small businesses have incorporated social media channels into their marketing strategy. It’s now standard for small businesses to have a Facebook page, and many small businesses have found further success using other social media channels such as LinkedIn and Instagram.
In the past few years, TikTok has enjoyed astounding success. In the first quarter of 2020, they set a record with 315 million installs. It only took three years for TikTok to attract one billion active users. Instagram took twice as long to reach the billion-user milestone. Read the rest »
The loss of paid ads for bail bonds on Google and Facebook was seen as a huge blow to the industry. Numerous agencies thrived in the PPC market, but this sudden change forced bail bond agents to rapidly adapt to an evolving digital space. For many, it meant abandoning Facebook altogether. While the powerhouse that was PPC is significantly weaker for bail bond agencies, Facebook can still play a major role in your marketing efforts.
We all know about the dreadful writer’s block, but businesses often deal with the same type of issue when it comes to social media. These “social blocks” are the biggest reasons why most lawyers give up on their social media campaigns: they simply run out of ideas. We at SLS Consulting, Inc., understand this issue, which is why we have put together nine ways to break through your social media block and pull in new clients.
The longer you use social media for your law firm, the more you discover the importance of engaging with your followers. Sometimes this can be answering general legal questions or highlighting clients you’ve helped in the past. Other times it is showcasing your professional talents through new awards and case results. But one of the most important ways to connect with your followers is by humanizing your firm and your legal team, which you can often do by discussing the latest big event.
Whether you are writing a blog, sending out a newsletter, or tweeting out a new award, how you craft your voice and words can determine how your reader views you and your firm. While each platform and medium can have its own style and goals, your social media posts will rely heavily on consistency. Having widely different tones across several posts can make it seem like each post is by a different writer, thus giving your account an identity crisis. But if you decide on a tone beforehand and are selective about how you post – from the words you use to the topics – you can improve engagement across each platform.
Building out a following on social media for your law firm can be a huge boon to your long-term goals, but only when done right. You may be able to discuss the latest changes to the law, new attorneys or paralegals you’ve brought on, speaking engagements, or events you will be sponsoring. With each post, you may be tempted to share a photo or graphic to make it visually interesting. But you should always remember that each platform has different image size requirements for posts that include images. If your image is not correctly sized, it can be stretched or skewed, and make your post look unprofessional!
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