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Marketing Within Arms Reach

Pasadena Marketing FirmIt has been roughly a week since Apple held its annual product announcement, unveiling its latest and greatest devices to the general public as it does every September. And while speculation leading up to this year’s event came true for the most part, few could have expected the splash Apple’s latest piece of tech would have. The Apple Watch, which falls in line with many of the smart watches currently on the market, quickly became the talk of the conference, the online community, and even some late night talk shows. With a large selection of colors, materials, and models to choose from, the Watch has the internet a buzz, and most certainly overshadowed this year’s new iPhone models, which as expected, are being offered with larger size screens.

Aside from looking snazzy, the Apple Watch may also have an impact on the way online advertisers market their clients. This poses a number of questions for businesses looking to stay up-to-date on the latest trends in consumer marketing. Will the Apple Watch’s unique features impact the way businesses market themselves in the future?  Let’s explore that question using what we currently know about the Apple Watch. Read the rest »

Posted in: Google Plus

Don’t Abandon Ship Yet! Why Google Authorship Is Far From Done

Google AuthorshipBy now you’ve certainly noticed that Google authorship photos are long gone from the SERPs.  While your first inclination may be to focus less on your authorship efforts and more on other marketing endeavors, don’t give up on authorship just yet.  As we’ve seen in the past, just because a Google product gets put on the back burner for a bit doesn’t mean that its value is completely gone.

One of the most common theories behind why Google has done away with authorship photos has to do with its advertising program.  Specifically, many marketers speculate that authorship photos were taking attention away from paid ads in the SERPs.  Less attention on ads means fewer clicks, which translates to less revenue coming into Google via AdWords.  This theory makes complete sense, and hasn’t really been refuted by most internet marketing professionals. Read the rest »

Posted in: Google Plus

Google’s Disappearing Authorship: What it Could Mean and Why it’s Important

Internet Marketing FirmBack in October, Matt Cutts announced that a 15% reduction to authorship was on the horizon.  Now, it looks as though the reduction is beginning to take form, as the number of authorship photos being displayed within search results has started to decrease.  While it’s unclear at this time what the motive is behind this move, it could be an indication that Google is again moving towards quality content, perhaps limiting authorship to those individual Google+ profile owners who consistently post updates, are in a larger number of circles, and maintain an active presence on Google+.

When Google introduced authorship, its intent was to help associate specific websites and articles with their authors.  Many early adopters added the appropriate snippet of code to their website, and voila…their Google+ profile pictures were now showing up within search results.  However, setting up authorship wasn’t as simple as adding specific coding to your website.

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Posted in: Google Plus

Why Google+ is More Important in Your Marketing Efforts than Any Other Social Site

A lot of people turned their noses up at Google+ once it launched. However, chances are very good that none of those people spurning Google’s social site were marketers. Today, Google+ may not be the most popular site in terms of number of users, but it is the most critical to establish a presence on in order to maximize efforts towards ranking well in search results.

Google is very secretive about exactly which factors are taken into consideration as part of its search rankings algorithm. However, it should always be assumed that when it comes to Google, any product the search engine giant peddles has some sort of significance, particularly as part of its ranking system. Google+ is no exception to this rule.

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