Having a custom attorney marketing plan can be extremely beneficial - it may not be the Holy Grail, but it certainly comes close!
Legal website development and high search engine rankings don’t just happen overnight. A clear, concise, and effective plan must be established and a timeline must be ironed out and implemented. The legal internet marketing team at SLS Consulting, Inc. creates customized marketing plans for each and every client based on their goals, website rankings, target audience, keyword lists, and other aspects of current website performance and desired web placement. If your firm is struggling to find a foothold among your competitors, reach out to our team at (323) 254-1510 for a free case evaluation.
No Lofty Promises – Just Hard Truths and a Guiding Hand
Building a marketing plan is never as simple as deciding on a goal and rushing toward it. Your marketing plan should lay out the landscape you are working with, outline your strengths and weaknesses, provide the most efficient path to success, and adapt to the winds of change. Make no mistake: all of your competitors have their own marketing plans and, if they do not, you should treat them like they do. To get ahead of the pack, you need to be smarter, leaner, and more efficient.
At SLS Consulting, Inc., we do not believe in taking shortcuts when it comes to success, not with our own or with our clients’. Instead, we pull up our sleeves, dig into the data, and put in the hours to develop the best solutions possible. We take everything into account – your firm’s years of experience, client testimonials, accreditations and awards, attorney backgrounds, and case results, as well as what your competitors are doing -- to help us build the groundwork for your plan.
Once we have a clear understanding of what makes your firm unique, we work closely with your team to brand you and craft the most engaging message for users. We want you to stand out from the crowd, whether it is on Google Maps, in local search results, or on social media, and make sure every component of your campaign is custom-made.
Every marketing plan that SLS establishes varies based on the client’s objective and preferences as well as what we determine is the best course of action from our more than 20 years of experience in the industry. For some clients, we leverage their strong relationship with their community to expand their social media efforts. With others, we optimize their website first with a new design, branding, and content to ensure their site is ready to capture the attention of new clients. At SLS Consulting, Inc., a marketing plan can include:
- Web pages, blogs, and press releases written by an in-house writing team
- Engaging and personalized social media posts
- Optimized and efficient paid advertisements
- Search-engine optimization
- NAP consistency and citation management
- Link-building opportunities
- A redesigned website built specifically for your brand
- Unique and informative infographics
- Monthly reports on the status of your campaigns
- Competitor analysis
Working With You to Build a Solid Online Presence
SLS Consulting, Inc., understands that a law firm’s website is one of their most prized possessions. And it’s not just theirs – it’s a piece of web property that becomes accessible to anyone seeking legal information. We take every aspect of our customized marketing plans seriously. There are no "buyouts" and all work completed is owned by the client.
The marketing consultants at SLS are firm believers in communication and make the time to discuss aspects of marketing plans with clients as their contracts allow. In such an innovative and evolving field that is internet marketing, SLS creates custom marketing plans on an annual basis as well as on a case-by-case basis for specific websites and projects. To ensure that all the steps of a personalized marketing plan are fulfilled, we set quarterly and monthly deadlines.
The SLS Consulting, Inc., Difference
For more than 20 years, Susan L. Ziegler has helped pave the way for lawyers across the country to get more clients and expand their law firms. Together with the team at SLS Consulting, Inc., our clients consistently achieve high search engine rankings. How do we do it? By staying on top of the latest developments in internet marketing and finding new and creative ways to help our clients stand out and stay ahead of their competition.
Working with SLS Consulting, Inc., means receiving more than just a generic blueprint for how to grow your firm – we put in the necessary time and effort to get real-world results. Law firms build their reputations on case results, and we are in the business of reeling in the right leads to help you land those big cases. We keep track of the types of audiences our clients are engaging and the types of cases they are landing to better optimize their plans. We are not here to peddle shortcuts or simple strategies; we want to see you succeed in the long run.
To find out the difference that SLS can make for your law practice, please call (323) 254-1510 today or fill out our contact form to get a free case evaluation.