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Ask SLS: Is Virtual Office Space an Option?

Having worked with law firms over the last two decades, one of the more common questions we receive centers around the idea of real office space versus virtual office space. Before we answer this month’s question, let’s define the two different types of spaces.

A real office space is not only where you regularly work, it’s also a space that is yours and yours alone. The address is solely associated with your law firm. It isn’t shared with other law firms, or even other types of businesses. It’s where you show up to work each week, where your staff shows up to work, and a location where official correspondence is sent and received in a timely manner. If a potential client visited this type of office, they would be able to speak with an official employee of your firm. Read the rest »

Posted in: Ask SLS

Ask SLS: How Can Lawyers Increase Their Avvo Rating?

We introduced “Ask SLS” last year, a new blog series that goes over common questions we get from our current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time. Each of our departments – Design, SEO, Social, Writing, and Video – will be scouring their email archives to bring you those questions and the answers we give.

Today, we’re tackling Avvo, arguably the most popular lawyer-ranking site out there. Unlike some other rating sites, Avvo does not allow a lawyer to “review” his or her way to the top, and the grading is more complex for a “superb” or perfect 10 ranking. Now, the advice we’re giving you today does not cover all situations, and we have to remember that Avvo is constantly fine-tuning or updating its formula to deliver better results to potential clients. But the name of the game is “comprehensive”…so, here’s our general advice for upping your Avvo rating the organic way.
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Ask SLS: How Should Lawyers Use LinkedIn?

LinkedIn for LawyersIn this new blog segment from SLS, our staff members have scoured their email archives to find informative explanations for some of the more commonly asked questions we receive from our clients. We’re calling this new feature “Ask SLS” so be sure to check back monthly for answers to some of the more frequently asked questions we get from current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time.

In today’s article, we discuss one possible way lawyers can approach using their LinkedIn profile to positively impact their marketing efforts. Remember though, the advice we offer here isn’t the only way of handling a particular situation, especially when it’s related to marketing. Over the years, we’ve weighed risk and reward when it comes to certain tactics and strategies, so we’re providing insight on approaches that we have experience with. So, without further ado, let’s check out today’s question… Read the rest »

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