Choosing the right personal injury lawyer is a huge decision. For many accident victims, prevailing in a personal injury lawsuit is the only way to avoid severe financial hardship. That’s why it’s so important to convince potential clients that you have a successful track record in personal injury cases.
When used effectively, a Case Results page tells people that you have what it takes to win. But you’ll need to do a lot more than provide a list of big settlements. It’s important to format your Case Results page in a way that tells every client’s story.
People have a natural sense of fairness and a desire to see justice prevail. When you tell them what your client was up against and how you helped them secure their future, it’s very compelling.
Telling the Client’s Story
Along with referrals, testimonials, and reviews, a Case Results page is one of the most effective ways to establish credibility with potential clients. To do this, you’ll want to provide a narrative that reveals the client’s journey.
The size of the settlements you feature should align with the types of cases you want to attract. Large settlements are impressive, but it’s also important to explain how the settlement amount met the client’s needs.
Important elements for telling your client’s story in a case study include:
- How your client was wronged
- Your first meeting with the client
- What was at stake for the client
- The protagonist (your client)
- The hero (your law firm)
- The Villains (defendants, insurance companies, and other attorneys)
- How the settlement was reached
- The type of treatment and services your client requires
- How the settlement impacted your client’s life
Details That Bring a Case to Life
The format for your Case Results page will emphasize what’s most important to you. Many firms choose to highlight the size of the verdict. You may choose to rank cases in descending order.
Firms often begin case results by providing details about the incident that harmed their client, saying something like, “Our client and her daughter were driving home from church on Sunday morning when they were hit head-on by an intoxicated driver who had been drinking since the previous day.”
It’s also powerful to talk about how your firm fought to get your client the best possible settlement. For example: “Lawyers for the defendant originally offered half the available insurance coverage, but we were persistent and they agreed to the full amount of $1.5 million five minutes before trial was set to begin. We were also able to arrange $143,000 in lien reductions.”
The Components of a Powerful Case Studies Page
In addition to the settlement amount, you may wish to group cases by the practice area, the attorney who handled the case, or the type of accident. You’ll want to include a tab for your Case Results page on your Homepage. You can also use internal links from other pages to increase traffic to your Case Results page.
Case Results pages have significant SEO value because they contain a lot of keywords and relevant content. That’s why they increase the total traffic that your site will receive from organic searches.
Case results pages are great for converting new clients, so your phone number should be featured prominently, and be sure to include a submission form.
You’ll want to keep the overall look and color scheme of your Case Studies page consistent with the rest of your website. It’s also advisable to include features that enhance user experience (UX), such as:
- Readable fonts
- Mobile optimization
- Pictures and graphics
- Intuitive navigation
Want to Convert More Visitors Into Clients?
Every aspect of your website should be designed to get people to contact your office. And that’s exactly how we do it at SLS Consulting, Inc.
Call to schedule a FREE consultation today. You can reach us at (323) 745-1806.
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