blog home Online Content Development Seasonal Blogs To Attract Leads and Enhance Your Brand

Seasonal content related to celebrating holidays and other annual events can be an effective tool for directing traffic to your website and enhancing goodwill in the local community. But it’s always important to remember that the primary objective of your legal website is to attract visitors seeking your services and converting these visitors into leads.

A visitor becomes a lead when they call your office or leave you their contact information. That’s why you’ll want to feature your phone number prominently on all website pages and blogs. It’s also important to provide submission forms for visitors who may not have time to call your office.

The most effective seasonal content will focus on topics that relate directly to services that your law firm provides, such as DUIs caused by seasonal drinking, injuries that occur during holiday weekends, and visitation and custody issues that come up during Christmas and summer breaks.A cartoon of a blog

Holidays That Inspire Useful Law Firm Blogs

It’s important for digital marketers to meet regularly with clients and ask them about the types of topics they would like to cover in blog posts. For example, clients often request blogs about legal services they wish to promote or blogs that address questions and concerns that they’re hearing from clients.

Many law firms support charities that have fundraisers, food drives, gift donations, and other activities that are centered around holidays, especially Christmas and Thanksgiving. You will definitely want to promote these charitable activities in blog posts and on social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok.

Another reason to feature holiday blog posts is to demonstrate your support for local communities. Blog posts that highlight religious holidays, local festivals, and other activities can promote feelings of goodwill, but it’s always important to use a respectful tone.

Holidays that can be used to inspire effective law firm blog posts include:

  • Christmas
  • Hanukkah
  • New Year’s Eve
  • Thanksgiving
  • Patrick’s Day
  • Labor Day
  • Memorial Day
  • Fourth of July

Seasonal and Holiday Blogs for Personal Injury Law Firms

Holidays provide a wonderful opportunity for people to get together and visit with friends and loved ones. However, holiday vacations and long weekends often require people to drive long distances in a short period of time, and that’s why holidays spike the number of traffic injuries and fatalities.

When people get together, they’re also more likely to drink, and this leads to an increase in the number of drunk driving-related automobile accidents and other types of injuries, such as slip-and-fall accidents.

Effective seasonal blog topics for personal injury law firms include:

  • Safe Driving Tips for Winter Road Trips
  • What if a Dog Bites Your Child While on Vacation?
  • Staying Safe When Celebrating the Fourth of July

Seasonal and Holiday Blogs for Criminal Defense Law Firms

Many holidays give people time off from work and provide relief from their busy lives. But holiday parties, visits to the local bar, and other festivities can have unfortunate consequences such as DUIs, violent altercations, and rowdy behavior.

Effective seasonal blog topics for criminal defense law firms include:

  • Criminal Defense Lawyers Who Take Calls on Christmas Eve
  • Penalties for Firing a Gun on New Year’s Eve in Fresno
  • Tips for Avoiding DUIs This Labor Day Weekend

Seasonal and Holiday Blogs for Divorce and Family Law Firms

Seasonal blogs make a lot of sense for divorce and family law firms, especially during the summer months. A lot of weddings are scheduled this time of year, and long summer vacations lead to custody and visitation issues.

Effective seasonal blog topics for divorce and family law firms include:

  • Benefits of Using Visitation Scheduling Apps on Summer Vacation
  • 10 Tips for Successful Co-Parenting on Spring Break
  • Strategies for Handling Your Family’s First Christmas After a Divorce

Attracting New Leads All Year Long

Finding the right digital marketing agency can make all the difference in the world when it comes to growing your business, and that’s what we do here at SLS Consulting, Inc. Our websites have a conversion rate of five to seven percent—much higher than the industry average of only two to three percent.

Give us a call at (323) 591-3191 today, and let’s start getting the leads you need.

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