A lot of people turned their noses up at Google+ once it launched. However, chances are very good that none of those people spurning Google’s social site were marketers. Today, Google+ may not be the most popular site in terms of number of users, but it is the most critical to establish a presence on in order to maximize efforts towards ranking well in search results.
Google is very secretive about exactly which factors are taken into consideration as part of its search rankings algorithm. However, it should always be assumed that when it comes to Google, any product the search engine giant peddles has some sort of significance, particularly as part of its ranking system. Google+ is no exception to this rule.