When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.
There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.
Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it.
An Essential Marketing Tool
Client reviews are an effective marketing tool because they convey the same type of credibility that a referral does. Even though potential clients don’t actually know the reviewer, they can be reasonably certain that it’s coming from a real person who’s telling the truth. In fact, 77 percent of people say they “always” or “regularly” check reviews when seeking out a local business.
Positive reviews don’t cost you any money and they have a much longer shelf life than other types of advertising. A comment on Twitter disappears in minutes and Facebook posts are only visible on a person’s feed for a few hours. But reviews can last for months.
When used strategically, positive reviews may continue to bear fruit for years. You can feature them across marketing campaigns and on your website. Reviews can be highlighted on a Testimonials page, on your Homepage, or on headers or footers used throughout the site.
How To Ask for Reviews
It’s best to have the person who formed the strongest relationship with the client make a direct appeal for a review. By making it part of your checklist, you can ensure the attorneys in your firm will be requesting reviews.
It’s not a good idea to ask for a review until the client’s case is resolved, so offboarding is a good time to do it. That’s why many firms make it part of their exit interview.
Never act heavy handed when requesting a review or make it feel like you’re pressuring the client by giving them a deadline.
You’ll want to do everything you can to make it quick and easy for the client to write a review. Be sure to provide URLs or QR codes for preferred sites such as GMB. If the request is made in person, you can give them a postcard with the necessary information.
Whether the request is written or part of a conversation, you’ll want to say the following:
- “It was a pleasure working with you.”
- “Thanks for choosing us.”
- “If you have a moment, I would love for you to share your experiences on your favorite social media or review site.”
- “It would be really nice if you could tell people why you enjoyed working with us.”
- “Your feedback will help us improve our services.”
- “Thanks again.”
Personalize Your Request
Your request for a review should be short, simple, and on-message. Develop clear goals for the type of feedback you are looking for and create a template. And test and measure your responses so you can fine-tune your message.
Don’t send clients a generic email asking for a review. Personalize your request and make sure it comes from someone the client has been working with closely.
Requests for reviews can be delivered in the following ways:
- In person
- Over the phone
- Personal email
- Text message
- Social media posts
- Social media direct messages
- On receipts an invoices
- Inside a Thank You card
- On the Testimonials page of your website
SLS Consulting—Everything You Need to Stay on Top
SLS Consulting, Inc. is a full-service marketing firm that gives you the tools you need to attract new clients. And we’re always coming up with new strategies at the cutting edge of our field.
Call (323) 745-1806 to schedule a FREE consultation today.
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