Search engine optimization (SEO) is the process of creating a website that ranks at the top of the page in Google search queries when people in your area are looking for your services.
Effective SEO requires hard work and technical expertise, but it really isn’t that difficult to explain. A lot of digital marketers try to dazzle clients by using a bunch of fancy jargon, but your marketing agency should be able to clearly tell you what they are doing and how it works.
If your website isn’t attracting qualified leads to your business, your digital marketer needs to audit the site and tell you how they can fix the problem. Otherwise, it’s time to start looking for a new marketing agency.
Google Uses Tiny Robots To Index Your Website
Google’s mission is to find content on the internet that matches what searchers are looking for when they make a query. This is an extremely complicated process because there’s no central directory for the internet, and people keep adding new content all the time.
Bots, crawlers, and spiders are different words for the same thing, which is basically a tiny robot that explores websites. Crawling is the process Google uses to discover what’s on your website, including text, downloads, images, videos, and other content.
Google has created an army of bots that crawl through millions of websites every day and report back to Google on what they find. Google collects the information it gets from crawlers and uses it to index your website. This involves figuring out what a page or blog is about and determining which types of Google queries it will effectively answer.
Google’s primary objective is to answer queries in a way that matches user intent. In other words, Google wants searchers to find what they’re looking for. Because the internet is always changing and growing, indexing websites is an evolving process. Google uses AI technology to constantly update and refine its search algorithms, and digital marketers have to keep up with these developments.
How Google Ranks Websites
When someone in your area is searching for one of your services, you want your website to show up at the top of the search engine results page (SERP). Google uses the information its crawlers have collected to decide whether your website will answer user queries.
For example, let’s say someone in your area who suffered a motorcycle accident makes the following Google query: “What is biker’s arm?” If you have a well-written and informative blog post about biker’s arm, Google may direct the searcher to your site. When visitors are happy with the information you provide, it encourages them to call your firm or leave their contact information in a submission form. This is how your website converts visitors into leads.
It takes a lot more than good content to rank at the top of Google search results, and that’s why it’s so important to have the right digital marketing agency working for you. There are a number of factors that Google considers when determining how to rank your website, including:
- Page speed
- Domain age
- Page navigation
- Internal links
- Unique content
- Keyword placement
- Mobile optimization
- Outbound links
- Contact information
- Title tags
- Meta descriptions
- Engaging content
- Backlinks (incoming links)
We’ll Make Your Website Better or Build You a New One
Our engineers at SLS Consulting, Inc. will audit your website and make recommendations about how to improve its performance. There are several things we can do to increase the visibility of your site in Google queries.
One of the most important services we provide is upgrading your site’s navigation. This is the roadmap that determines basic website components such as page layout, categories, headings, linking, and URL structure.
SEO marketing provides an unbeatable ROI for your law firm, and we do it better than the competition. The websites by SLS Consulting, Inc. have a conversion rate of five to seven percent, which is much higher than the industry average of only two to three percent.
Call (323) 254-1510 to learn more today.
- Ask SLS
- Bail Bonds
- Google My Business
- Google Updates
- Holidays and Other Fun Stuff
- Law Firm Management
- Legal Online Marketing
- Local Search
- Ms. White Hat’s SEO Corner
- Online Brand Development
- Online Content Development
- Online Review Sites
- Search Engine Optimization
- SLS News
- Social Media Marketing
- Video Marketing
- Website Design