blog home Search Engine Optimization How Law Offices Can Use Longtail Keywords to Improve SEO

Search engine optimization (SEO) is the process marketers use to direct traffic to your website from unpaid Google searches. Three major components of an effective SEO strategy are links, content, and website design.

Content refers to the written text on the pages and blogs of your website. The keywords in your content are a high-ranking factor. When used correctly, longtail keywords will improve your rankings in Google queries and help direct more traffic to your website.

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What Are Shorttail Keywords?

The words and phrases people use when searching for a particular topic on Google are called keywords. When the content on your website matches the keyword a searcher is using, it increases the amount of traffic you’ll receive.

The most commonly used keywords are called shorttail keywords. Shortail keywords also referred to as head keywords or seed keywords.

Shorttail keywords are a broad and popular category. There are about 31,000 shorttail keywords that receive more than 100,000 Google searches per month. Some examples include:

  • Pizza delivery
  • Attorney
  • Software
  • Running shoes
  • NFL
  • Weather tomorrow
  • Real estate
  • Puppies
  • Church
  • Map of the United States
  • How to lose weight

What Are Longtail Keywords?

Longtail keywords are longer, less frequently used words and phrases than shorttail keywords. Longtail keywords generally consist of three to five words, but their length can vary.

Longtail keywords make up the majority of Google queries, yet many longtail search terms are rarely used. In fact, 3.8 billion longtail keywords appear in fewer than 10 Google searches per month. Longtail keywords provide a strong indication of the search intent, and their precision makes them a valuable SEO tool.

If your website content includes longtail keywords used by people in your area who are interested in your services, there is a good chance they will call your office or fill out a submissions form.

You can direct clients to your website by creating content that answers the following types of longtail keyword queries:

  • What are the effects of road rash?
  • Do grandparents have visitation rights in Tennessee?
  • What are the penalties for a third DUI in Michigan?
  • Who is liable for car accident injuries in Nevada?
  • Do I need to have an attorney if I’m pleading guilty?

The Advantages of Using Longtail Keywords

Using the right longtail keywords is a great way to attract new clients. To develop an effective content strategy, your digital marketer will research the terms and phrases people are using to find your competitors.

Voice search continues to grow in popularity for people seeking local services, and longtail keywords are an excellent tool for attracting clients that use this feature.

When used correctly, longtail keywords provide the following benefits:

  • Narrow search focus
  • More likely to convert clients
  • Match specific user queries
  • Attract high-quality traffic
  • Compatible with voice searches
  • Less competition for terms
  • Provide a more satisfying search experience
  • Rank higher than shorttail keywords
  • Separate your brand from the competition

Want to Convert More Clients Using Your Website?

At SLS Consulting, Inc., we can update your website or build you a new one to increase conversions. We’re good at what we do, and we have the design awards to prove it.

Our websites have a conversion rate of five to seven percent, which is considerably higher than the industry average of only two to three percent.

Contact SLS Consulting, Inc. to schedule a FREE consultation today by calling (323) 254-1510.

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