An effective digital marketing campaign connects your law firm with people in your geographical area who require your services. That’s why your website must be optimized for local SEO.
Search engine optimization (SEO) is a group of strategies and practices digital marketing agencies use to increase visibility in unpaid Google searches. SEO directs qualified leads to your website.
For law firms and other small businesses, a comprehensive local SEO strategy maximizes your firm’s visibility in Google searches conducted by people in your area seeking your services.
What Is Local SEO
With so many people using smartphones these days, the number of Google searches conducted by users looking for local services has skyrocketed. The growing popularity of voice search has accelerated this trend even more. According to HubSpot, 46 percent of all Google searches are now local.
Google places local SEO searches in a separate category and treats them differently than general or broad searches. Using area-related terms prompts Google to categorize the search as local, such as:
- Near me
- In Kansas City
What Makes Local SEO Different?
Google uses automated bots called spiders to index the web. These spiders regularly “crawl” your website and review its content. Google relies on various
When indexing sites for local SEO, Google aims to match users with businesses in their area that satisfy their search intent. Website components, such as content and design, largely contribute to this process.
Off-site factors that influence your Google rankings include links to other websites and your reputation, such as third-party reviews and citations from companies like Apple, Yelp, the Better Business Bureau, LinkedIn, Facebook, and Twitter. Listings on legal directories, like FindLaw, Avvo, LegalZoom, and Martindale, are also important.
Google rankings take your physical location into account. To solidify your status as a local brick-and-mortar business, maintain a consistent name, address, and phone number (NAP) on your Google Business Profile and everywhere else your business is mentioned online.
Establishing a prominent and well-curated Google Business Profile (formerly Google My Business) is essential to your local SEO campaign.
Additional factors that enhance your Google rankings include:
- Mobile optimization
- Link building
- Social media
- Internal links
- An About Us page
- Authoritative content
- Optimized headlines
- Title tags
- Meta descriptions
- Anchor text
- Optimized URLs
- Localized keywords
- Photos of premises and team
- Keywords in titles and headlines
- Local community outreach and events
We Have the Right Strategy to Grow Your Business
The SLS Consulting, Inc. team will create a digital marketing campaign that prioritizes your needs and exceeds expectations by updating your website or building you a new one.
We have the skills, knowledge, and experience to help you meet your goals.
To learn more, call (323) 254-1510 and schedule a FREE consultation today.
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