blog home Website Design Why Should Your Website Be Designed for Mobile Users?

These days, over half of web searches come from a mobile device. In fact, a lot of your potential clients don’t even own a computer and they do all their web browsing using their phones.

If your website isn’t mobile-friendly, you’re missing out on millions of potential customers. To attract more clients, your website must do the following when viewed on a mobile device:

  1. Look good;
  2. Load fast;
  3. Navigate easily;
  4. And interact seamlessly.Animated phone tablet and computer with a purple background

Making Your Site Mobile-Friendly

Google uses a mobile-first index that operates based on the mobile version of your site. That means speed, content, and other SEO signals must be present on your mobile site so you can achieve high rankings in organic searches.

When your website is mobile-optimized, all the elements are coordinated to enhance user experience (UX), creating a more pleasurable interaction for people who visit your site.

The right structure, content, and design make it easier for people to use your site. Sites that are mobile-optimized have these features when viewed on a smartphone:

  • Easy scrolling
  • Fast loading speed
  • Readable fonts
  • Viewable graphics
  • Some content above the fold
  • Usable buttons
  • Fewer plugins
  • No visual clutter
  • Concise CTAs
  • Short sentences
  • Short paragraphs
  • Easy-to-access intake forms
  • No hard-to-close pop-ups that dominate the screen

Tracking and Measuring Your Results

You always want viewers to have a positive experience on your website, no matter which type of device they’re using. When mobile optimization is an afterthought, your pages will look awkward and pinched. It will also be difficult for users to navigate from one page to another.

It’s important to subject your site to rigorous testing to make sure it looks good for everybody. Google has a convenient mobile usability tool, and several other companies provide more advanced diagnostics to make sure you aren’t missing anything.

You can track your searches to find out how many of your customers discovered your website by searching on a mobile device. This will provide a good indication of how your clients are finding out about your services.

Stay Ahead of the Pack with SLS Consulting

The importance of effective mobile optimization is certain to grow in the years ahead. Smartphones are changing the way people receive and process information. And younger people are particularly adept at navigating the internet via their phones.

Whatever changes the future may bring, our team at SLS Consulting, Inc. will be here to make sure you don’t get left behind. Call (323) 745-1806 to schedule a FREE consultation today.

Related Articles:

Posted in: Website Design