Hosting Local Events To Get Leads and Improve Law Firm SEO

An effective digital marketing strategy starts with a well-designed website that tells people who you are and what you can do to solve their problems. If your website is technically sound, informative, and pleasant to look at, it will attract visitors who are seeking your services in Google queries.

But your law firm isn’t just a website – your firm is made up of real people, and you’re a vibrant part of the local community. Everything you do to increase visibility and promote goodwill among your friends and neighbors will engender trust and enhance your brand.

When you have a well-integrated digital marketing strategy, you can use your website, social media channels, and other online resources to publicize local events and activities that you sponsor or take part in. And by improving your profile in the local community, the local activities you engage in will expand your digital footprint.

Types of Local Events You Can Sponsor

Sponsoring and attending local events puts a human face to your law firm, allowing you to interact with potential clients in a relaxed atmosphere. You may want to choose activities that promote your services, such as legal clinics that increase people’s knowledge on a particular legal topic or Q&A sessions for people with legal questions. You can also purchase a booth at local events where you’d be able to connect with the people in the community, talk about your services, and provide flyers with your firm’s information.

Many different kinds of local events and activities can enhance your brand and boost your standing in your community. For example, you may choose to sponsor a fundraiser to support a local charity. If you partner with local businesses, it will provide additional networking opportunities.

Types of local events you could choose to sponsor or support include:

• Fundraisers
• Service club events
• Socials and mixers
• Car washes
• Carnivals
• Raffles
• Soirees
• Legal clinics
• Barbecues
• Client appreciation activities

Publicizing Local Events

Your website is the public face of your law firm. It inspires confidence by telling visitors what you can do for them and what you have done for others in similar situations. Your website inspires trust and confidence and turns visitors into leads by convincing them to call your office or leave you their contact information.

Every type of positive information about your firm should be featured on your website, including case results, local public outreach, testimonials, and positive reviews. Social media channels, such as Facebook, LinkedIn, Instagram, YouTube, and TikTok, are other important tools for promoting local events. Your social media channels should be fully integrated with your firm’s website.

Strategies for publicizing local events include:

• Social media posts
• Live streaming the event
• Blog posts
• Press releases
• Webinars
• Fliers

When at an event, you might want to offer people some fun promotional merchandise so that they’ll remember your firm, such as T-shirts, pens, and tote bags with your firm’s name on them.

The Benefits of Sponsoring Local Events

Sponsoring local events will leave a lasting impression that resonates with people throughout the community. When people recognize your name and they have a positive impression of your law firm, they are much more likely to choose you when the time comes to look for a lawyer.

The benefits of sponsoring local events include:

• Building ongoing relationships
• Facetime with clients
• Increased visibility
• Branding and name recognition
• Improved reputation

Are You Getting the Leads You Need To Grow Your Business?

SLS Consulting, Inc. provides comprehensive digital marketing strategies that are custom-tailored to attract new clients to your law firm. Our team has a proven track record when it comes to directing organic Google search traffic to client websites. In fact, the websites that we manage have a conversion rate of five to seven percent. That’s a lot higher than the industry average of only two to three percent.

Call SLS Consulting, Inc. at (323) 745-1806 to get started on your new marketing strategy today.