Helping Clients Give You a Positive Review or Testimonial

According to Google’s Search Quality Rater Guidelines (SQRG), trustworthiness is an important factor used to calibrate the algorithms that determine how your legal website will rank in Google search engine queries. Positive client reviews on Google Reviews, Yelp, and other rating sites will enhance your firm’s reputation and increase the likelihood that your website will appear at the top of the page in Google search engine results pages (SERPs). You can also solicit video testimonials directly from clients.

Positive reviews and testimonials may be used on your website and across marketing channels to provide social proof that will increase trustworthiness and encourage new clients to choose your law firm. But there are some clients out there who may have difficulty providing you with a positive review or testimonial for technical reasons. Perhaps they don’t have a Google or Yelp account, or maybe they don’t know how to record a video and share it with you.

Fortunately, there are easy ways to assist clients who want to give you a positive review.

Using Reviews and Testimonials Across Your Marketing Channels

One of the best ways to attract new clients is to demonstrate how your firm has helped someone in a similar situation solve a problem. Positive reviews and testimonials are powerful tools that can be used across your marketing channels to enhance your brand. You can feature positive reviews and testimonials in the following ways:

• Blogs
• Landing pages
• Web page headers and footers
• On your website’s homepage
• On your “Testimonials” page
• On your “Meet the Team” page
• Social media
• Landing pages
• Email campaigns
• Pay Per Click ads (PPC)
• Google Business Profile (GBP)

Helping Your Clients Say Nice Things About You

Nothing feels better than when a client reaches out to tell you that they’re happy with your work. Maybe a client told you in person that they were really satisfied with the outcome of their case. Or you might have received a positive review from a client sent by text or email, but you weren’t sure how to use it. The good news is that there are effective ways to resolve this issue:

1. Encourage clients to submit their reviews and video testimonials on your website.
2. Request a video testimonial that the client can send as an email attachment.
3. Personally assist the client. If the client doesn’t feel comfortable making a video themselves, you can talk them through the process over the phone or send them an email explaining how easy it is to make a video using their phone, tablet, or computer. You can also ask them to stop by your office or send someone out to assist them at home.
4. Request a hard copy of the review. The client can mail you a written note or snap a picture of it on their phone and send it to you via text or email.

Looking for Ways To Get More Leads?

If you don’t feel like your website is helping you grow your business, the team at SLS Consulting, Inc. can update your current website or build you a new one. We offer all sorts of effective strategies to help your business thrive.

At SLS Consulting, Inc., we’re really good at what we do. In fact, our websites have a conversion rate of five to seven percent. That’s much higher than the industry average of only two to three percent.

To learn more, call (323) 254-1510 and schedule a FREE consultation today.