Personality is Important
A social media presence speaks to a casual audience in an informal tone, which differs from the more urgent tone of your official webpage. It’s a chance to portray yourself as a real person, not just a lawyer well versed in legalese. Social media is a place to make friends, and introduce yourself to friends of your friends. Think of it this way: Everyone gets news, opinions, and advice through the newspaper, television, radio, or internet. But, they also get news, opinions, and advice at the neighborhood coffee shop, the local bar, or by talking to a neighbor over the fence. Think of social media as spreading your brand by word of mouth.