First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.
Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?):
“If all you want is a Page 1 ranking on the Google organic search results, allow me to suggest underwater kick boxing as a possibility. You should be able to quickly get on Page 1 of the Google organic search results, print the page off and impress all your friends.” Not very encouraging… but then they go on to guarantee that they can get you ranked on page one – even though they just told you it was useless – brilliant strategy:
“Can’t believe it? Been told it isn’t possible? We are happy to share our results from some of our current clients. Did I mention that our results ARE guaranteed and you don’t pay anything until we get all of your keywords ranked on Page One. Our goal is to deliver more traffic to your website than you ever thought possible.”
If you aren’t thoroughly confused by now… there’s more!!!
“Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of rankings for organic keyword data and associated traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.
_____ is the future of Search Engine Keyword Ranking (SEKR)™. We even coined the phrase. Our turnkey system begins with real experts who research keyword usage for your business and then advances with our proprietary technology consistently keeping your business on page 1 of Google.
Unlike other SEO companies, we go after high-competition keywords because they have the most traffic. The other SEO companies go after what they term “low hanging fruit” keywords that have 40,000 or less competing Web sites. Those “low hanging fruit” keywords have little to no traffic associated with them.
If you’ve tried cheap SEO one or more times, you already know it does not work very well, very often or for very long. Maybe it’s time to quit wasting time and money and go with a professional search engine ranking company where EVERYONE gets on page 1 of Google for 10, 30 or 50 keywords in less than 30 days AND you pay NOTHING until you get those results.
We initially send a list of keywords and we ask that you tell us what keywords that you don’t want to be ranked for. We use our 40+ years of “Keyword Ranking Experience” and find the keywords that will rank quickly on Google and drive the most traffic to your website. The keywords we send are “Raw” keywords and not necessarily the keywords that will be ranked in Google. The keywords that will be ranked are the keywords that we determine will drive the most traffic.”
My favorite phrase…. “The keywords we send are “Raw” keywords and not necessarily the keywords that will be ranked in Google”!
They go on to say ONLY THEIR CUSTOMERS HAVE 10, 30 OR 50 keywords ranking on page 1! (SLS clients have hundreds of keywords ranking not only on PAGE 1 – but in POSITION 1.)
“Have you ever heard of any company having 10, 30 or 50 keywords on page 1 of Google? Only our customers have. And, now you can too. We are so confident in our SEKR services that your business will be ranking on page 1 of Google BEFORE YOU PAY.”
A very bold statement… BEFORE YOU PAY!!! Of course they don’t guarantee exact keywords or anything beyond “Page 1” rankings – which they already explained wasn’t really worth anything.
But … anyone who is interested in this amazing opportunity is welcome to “Call Linda for more information!”
Gimmicks! I hate them. There are so many snake oil salesmen in SEO. Don’t fall for a gimmick or smoke and mirrors.
This is the first in a series of rants from me….in 20 years of Legal marketing I have seen a lot! Stay tuned…
- Ask SLS
- Google Updates
- Holidays and Other Fun Stuff
- Law Firm Management
- Legal Online Marketing
- Local Search
- Online Brand Development
- Online Content Development
- Online Review Sites
- Search Engine Optimization
- SLS News
- Social Media Marketing
- Video Marketing
- Website Design