Having a blog that you consistently publish on is a key part of online marketing, with your site continually creating new content associated with your company. While there are many more aspects of a strong online presence, having a successful and high quality blog is a definite help.
But if you have been writing for your company’s blog for an extended period of time, you may find that you are starting to repeat yourself. Obviously, this is not good for reader retention or search engine rankings. But what can you do about it?
First, take the time to go over your previous blog entries. All of them, if possible. It may seem tedious and time-consuming, but it is vital that you set aside time to completely understand where your blog has been and where it has not. Getting a better look at your blog’s content will illustrate any over-reliance on a subject or the neglect of any area of your company.