Getting on the first page of Google or another search engine like Yahoo! or Bing through organic search engine optimization (SEO), and not paying to be there, requires an effective legal Internet marketing strategy as well as the necessary experience and techniques to successfully carry out a solid plan.
No matter what industry you're in, search engine results can easily become an obsession and have been known to keep many lawyers, entrepreneurs, and business owners alike awake at night. If you can help it, it may be beneficial for your sanity to not do searches every ten minutes, or even every day. With that being said, unless you have an attorney SEO company evaluating your online rankings, you should be checking what your keyword phrases rankings are on a regular basis.
Rankings to Grow Your Law Firm
High search engine results don't happen overnight – in most cases. It takes time and a lot of hard work to get high search engine rankings that last and won't result in penalization. A blog post that specifically focuses on a particular accident or recalled product may take you to the first page of Google, but once the timely story passes, you may not be on the first page for search terms related to that incident. In some instances, however, your first page placement from a timely blog may remain.
Getting on the first page of Google and staying there is a whole different ball game. There's no point in having high search engine rankings if they'll only disappear or result in you being penalized. Sure, you might get a few cases, but not the consistent amount that you want in the long-term.
Raising the Bar
Becoming SEO specialists wasn't handed to us on a silver platter. At SLS Consulting, we work hard and stay true to the ethics and frameworks of SEO when seeking and employing new strategies and techniques. If you're looking for a company to market your law firm on the Internet, it's important to look at testimonials and speak with the company directly to get a feeling for whether they're the right fit. Hiring a marketing team isn't an easy decision, but it is an important one.
Website SEO is constantly evolving, with some main components staying consistent. At SLS, we ensure that our online attorney marketing is on task and grows with the latest Internet developments and algorithm changes. If anyone knows how important it is to get favorable search engine results, it's us, and we make the dreams and goals for your law firm our priority. For more information about how we can help you get more clients, contact us today at (323) 254-1510 or toll-free (877) 248-3529 for a free growth assessment.