Search engine optimization (SEO) is the core of an Internet marketing plan. With the majority of people using the Internet to find answers to questions, conduct research, and find a company to provide a specific type of service or product, it is essential for a business to not only have a website, but also to be easy to find through high search engine results. If a person seeking services in your area of expertise can't find your business online, then you've missed an opportunity for obtaining a new client.
Full-Speed Ahead! SEO Can Take Businesses to the Top
A 2011 State of Digital Marketing Report conducted by Webmarketing123 established that SEO is the main way in which business-to-company (B2C) marketers and business-to-business (B2B) marketers generate leads. Based on the results of the report, SEO as the source of lead generation surpasses both pay-per-click (PPC) and social media marketing.
The goal of lead generation for a business is to convert visitors to its website into leads. More specifically, “leads” are online visitors who inquire about a company's services or who fill out a contact form in order to obtain an offer your company has made for a free book download, webinar, or other service or product. So how do people find your website, blog, or social networking account in the first place?
You guessed it! SEO. According to the study, SEO has had the largest influence on lead generation for both groups of B2B and B2C marketers. In fact, SEO was credited by 57 percent of B2B marketers and 41 percent of B2C marketers for being the main supply of lead generation.
In order for SEO to be effective for helping a business get new clients, a business must have a strong content marketing strategy in which the copy on a website is informative, engaging, interesting, and structured to attract new visitors of a target audience. In addition to this, content and site design must point visitors in the right direction and provide offers, encouraging visitors to convert, and therefore generating leads.
What Is the Role of SEO in Lead Generation?
First and foremost, if SEO is done correctly in combination with custom website design, development, and management, along with the integration of other online platforms to build links, then it will help bring potential clients to you. Secondly, it is crucial for your content to tell visitors what to do. A “call to action,” or CTA, is a great tool for doing this in which you direct visitors to fill out a contact form, send an email, or call your office. Call to actions are seen on websites, blogs, articles, videos, Facebook, Twitter, and many other online platforms.
Grow Your Business
Establishing consumer interest for lead generation and conversion relies on the momentum of SEO as it is utilized with content marketing, social networking, website design, and other Internet marketing strategies. The Legal Internet marketing team at SLS Consulting, Inc. goes above and beyond for our clients. With over two decades of experience obtaining successful search engine visibility for law firms and attorneys, the SLS team utilizes effective SEO marketing strategies while staying on top of the latest developments in Internet marketing. For a free growth assessment and to learn more about how you can get more clients, call SLS today at (323) 254-1510.
- Good SEO Is Focused On Leads
- Generate Better Leads with a Modern Legal Website
- Ask SLS: How Do I Get Leads from My Website?