In the age of the internet, a robust web presence is essential for business. Building and maintaining a healthy presence requires a strong search engine optimization (SEO) strategy to drive potential customers to your website, and help convert them into paying clients.
In a little over a quarter century, SEO marketing has evolved at a breakneck pace. Gone are the Wild West days of keyword stuffing, excess tagging, spamming, and other black-hat SEO tactics. Today’s search engines use sophisticated algorithms that favor quality content and penalize unethical SEO techniques.
And because SEO is so important for business, SEO marketing companies have been popping up all over the place in the last few decades. But are all SEO marketing companies the same? Why would you choose one over another?
Not All the Same.
The truth is, not all SEO marketing companies are the same. SLS Consulting, Inc., stands out among other digital marketing companies for a number of reasons. First of all, we have a history of proven results. In a relatively new industry, SLS Consulting has been in the SEO business since 1999—nearly 20 years. During that time, we’ve successfully increased traffic and rankings for our clients. In fact, we still have loyal clients who came onboard when SLS first started. We also have a commitment to evolving in unison with advances in SEO, because we’ve seen just how rapidly the industry can change (and how often Google updates its search engine algorithms).
In addition, SLS specializes in attorneys and law firms, a very specific type of SEO marketing. Where other companies have clients in dozens of disparate fields (retail, hospitality, the service industry, etc.), our SEO strategies are explicitly designed for driving web traffic toward our client law firms.
Accessibility is another feature that sets SLS apart. Unlike other marketing companies where you only have contact with a case manager, SLS allows you direct access to every staff member of every department. Would you like to talk to your designer or writer? We are never more than a phone call away.
True Exclusivity Is Rare.
The most unique thing about SLS Consulting is that we offer TRUE EXCLUSIVITY in the legal community. This means we will never allow one of our own clients to compete against you—something that is virtually unheard of in SEO marketing.
For instance, if your firm practices personal injury law in the greater Cleveland area, we will not take on another personal injury client in the greater Cleveland area. If you want to handle all the catastrophic car accident cases in San Diego, we won’t accept another client who wants that, too.
Our exclusivity guarantees that our personalized SEO strategies will not benefit any of your competitors, because we want to only elevate your rankings in your location—and we don’t want to compete with ourselves! Other legal SEO marketing firms claim to give their clients exclusivity, but their definition of “exclusivity” is quite a bit different from what SLS Consulting considers exclusivity. These companies limit themselves to three client with the same practice areas per geographic area, while SLS limits itself to one, and only one, client with the same practice areas per geographic area. At SLS Consulting, we guarantee true exclusivity.
SEO marketing is a vital element of doing business in the Information Age. In fact, SEO leads have a 14.6% close rate, compared to a close rate of just 1.7% for other lead channels, like print advertising or direct mail.
To find out more about SLS Consulting’s true exclusivity and overall SEO strategies, visit our website or call (323) 254-1510. SLS Consulting, Inc., is a one-stop shop for your firm’s entire digital marketing campaign, including web design, web content, video, and social media.