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Our Story

In 1999, SLS Consulting opened up its doors for business. Founder Susan Ziegler started the company with one goal in mind – to help small and medium-sized law firms level the playing field against larger national firms who were utilizing black-hat marketing strategies to secure clients. Having worked in the legal industry her entire adult life, starting as a receptionist and eventually working her way up to CFO of a national motorcycle firm, Susan left the confines of law firm life to set out on her mission. Today, SLS Consulting’s portfolio includes law firm clients nationwide. Known for our white-hat SEO strategies and complete transparency with clients, SLS has grown from a small, family-run business to what it is today. In Susan’s own words – “I am proud of the work we do and the relationships we have built over the years with our clients. Our clients are family.”

Why Choose SLS

At SLS, we take great pride in succeeding with our clients – when we help them rank better, they tend to secure more leads, and more leads often result in greater revenue. We direct clients in all aspects of digital marketing, helping them streamline marketing efforts to get the best return on investment possible. And we don’t just focus on one aspect of their marketing, either. We are a full-service SEO and website design firm with experience and know-how in all aspects of legal internet marketing. We keep our clients informed and involved in the marketing process at all times, and are constantly adjusting strategies to meet their needs. Conversion is always our focus, and we are constantly mindful of improving upon your conversion rate. If you want to partner with a company that cares about the quality of leads just as much as you do, partner with SLS Consulting.

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