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Our Story

In 1999, SLS Consulting, Inc. opened up its doors for business. Founder Susan Ziegler started the company with one goal in mind – to help small and medium-sized law firms level the playing field against larger national firms who were utilizing black-hat marketing strategies to secure clients. Having worked in the legal industry her entire adult life, starting as a receptionist and eventually working her way up to CFO of a national motorcycle firm, Susan left the confines of law firm life to set out on her mission. Today, SLS Consulting, Inc.’s portfolio includes law firm clients nationwide. Known for our white-hat SEO strategies and complete transparency with clients, SLS has grown from a small, family-run business to what it is today. In Susan’s own words – “I am proud of the work we do and the relationships we have built over the years with our clients. Our clients are family.”

SLS Street View

Why Choose SLS

At SLS, we take great pride in succeeding with our clients – when we help them rank better, they secure more leads, and more leads result in greater revenue. We direct clients in all aspects of digital marketing, helping them streamline marketing efforts to get the best return on investment possible. We are a full-service, award-winning SEO and website design firm with unparalleled experience in all aspects of legal Internet marketing. We keep our clients informed and involved in the marketing process at all times and are constantly adjusting strategies to stay current with Google’s ever-changing algorithm. Conversion is always our focus, and we are constantly mindful of improving upon your conversion rate and ROI. If you want to partner with a company that cares about the quality and quantity of your leads just as much as you do, partner with SLS Consulting, Inc.

Susan L. Ziegler

Susan L. Ziegler

President, CEO

In the Office

Susan L. Ziegler has dedicated her career to assisting attorneys with the growth and management of their law practices Nationwide. In 1999 she founded SLS Consulting, specializing in assisting lawyers with client development strategies and Internet visibility. SLS has become an industry leader in Legal Internet Marketing, Legal website design and legal website Search Engine Optimization.

With over 25 years of experience in the legal field, she has a thorough understanding of what it takes to make a law firm successful in today's changing economy and how to stay focused and organized in the midst of change.

Outside the Office

Apart from owning and running her own business, Susan Ziegler has many concerns and personal interests that affect her deeply. The most important is of course her family. She is also passionate about helping those in need and making the world a better place.

Fun Facts

  • Spending time with her husband, children and grandchildren is Susan’s favorite pastime.
  • She also loves the ocean and escapes there as often as possible.