About Us

At SLS Consulting, Inc., we believe in transparency, teamwork, and staying on top of the latest internet marketing trends.

Our Story

In 1999, SLS Consulting, Inc. opened up its doors for business. Founder Susan Ziegler started the company with one goal in mind – to help small and medium-sized law firms level the playing field against larger national firms who were utilizing black-hat marketing strategies to secure clients. Having worked in the legal industry her entire adult life, starting as a receptionist and eventually working her way up to CFO of a national motorcycle firm, Susan left the confines of law firm life to set out on her mission. Today, SLS Consulting, Inc.’s portfolio includes law firm clients nationwide. Known for our white-hat SEO strategies and complete transparency with clients, SLS has grown from a small, family-run business to what it is today. In Susan’s own words – “I am proud of the work we do and the relationships we have built over the years with our clients. Our clients are family.”

Why Choose SLS

At SLS, we take great pride in succeeding with our clients – when we help them rank better, they secure more leads, and more leads result in greater revenue. We direct clients in all aspects of digital marketing, helping them streamline marketing efforts to get the best return on investment possible. We are a full-service, award-winning SEO and website design firm with unparalleled experience in all aspects of legal Internet marketing. We keep our clients informed and involved in the marketing process at all times and are constantly adjusting strategies to stay current with Google’s ever-changing algorithm. Conversion is always our focus, and we are constantly mindful of improving upon your conversion rate and ROI. If you want to partner with a company that cares about the quality and quantity of your leads just as much as you do, partner with SLS Consulting, Inc.

Our Team

Steven Alvarez

Executive Assistant

In the Office

Steven is the Executive Assistant to the President of SLS Consulting. He works closely with the President by making sure things are organized and in place so that she can focus her time on other projects. Aside from that, Steven also takes meetings with clients and employees to help ensure that projects and other assignments are being completed on time.

Outside of the Office

When Steven isn’t in the office, he likes to spend his free time with his family and friends. He also enjoys photography and traveling. Being able to enjoy life and create memories is something that it very important to him.

Rubin Ayup

Senior Graphic Designer

In the Office

Rubin is a Senior Graphic Designer at SLS Consulting. He turns concepts and ideas into finished websites, always keeping the user in mind to create a more dynamic web experience.

Rubin is responsible for conceptualizing client wants and needs and turning those concepts into a functioning website design. On any given day, you may find Rubin researching design trends, creating website mockups, or utilizing every program in Adobe’s Creative Suite.

Outside of the Office

Rubin loves basketball and often spends his free time shooting hoops.

Richard Bray

Head Copywriter

In the Office

Richard is the head copywriter at SLS. He writes and edits blogs and website content using words that sell and other writing strategies that will help your content rank high on Google searches.

Outside of the Office

Richard enjoys hiking, movies, and reading about advertising, writing, and all sorts of things.

Gilbert Galindo

Head of Web Development

Gilbert is responsible for overseeing the development and maintenance of websites, ensuring that each site is easily crawlable, optimized for SEO, and adheres to Google's constantly changing page speed requirements. His duties also include defining the technical architecture of a site, managing the development timeline, and directing a team that delivers high-quality, reliable, and scalable websites.

Ronnie Gee

Head of Design

Ronnie is responsible for overseeing all design work that comes through and ensures that the team delivers high-quality, visually appealing and SEO/UX-friendly designs that meet the project's requirements and goals. He is also responsible for the management of a team of designers, and facilitates communication and collaboration between multiple departments, all while keeping the focus of producing leads for the client.

Rebecca Laws

Office Manager/HR Coordinator

In the Office

Rebecca is Office Manager and HR Coordinator at SLS Consulting. She ensures that SLS's administration runs smoothly, keeps the company up-to-date and compliant, and fosters a fulfilling work environment.

On any given day, she may be found onboarding new employees, managing company benefits portals, or working on internal processes.

Outside of the Office

Rebecca has a wide array of creative interests, including music, creative writing, aerial silks, and photography. As an active member of the Los Angeles art community, she often spends her free time at gallery openings, concerts, or spoken word shows. She also loves going to brunch because brunch is the best.

Lashanae Love

Local Search Specialist

In the Office

Lashanae is a Local Search Specialist at SLS Consulting. She helps maintain accuracy throughout listings by checking each clients directories individually and making any updates if needed and communicating any tools needed from the clients through her team. If needed she will also make new directories that fits the client and targets the wanted audience.

Outside of the Office

Lashanae likes to travel to varies places, whether it is local in the Los Angeles area or international, where she loves to get an insight on the different foods and cultures and gain new experiences and learn life lessons. She is also continuing her education to receive a masters degree in marketing.

Alex Mora

Social Media Specialist

In the Office

Alex is our Social Media Specialist. She is the creative mind behind the images and works on tailoring the copy to suit the audience on social platforms such as Facebook and Instagram. She also keeps track of the performance of each post to ensure we are producing captivating content.

Outside of the Office

Alex is an aspiring musician and likes to play local shows with her band. When she isn't playing a show, she spends a lot of time with her four cats while working in her garden. Some of her favorite LA area activities are concerts, which she frequently attends with family and friends.

Melissa Picciuto

Senior SEO Specialist

In the Office

Melissa is a Senior SEO Specialist at SLS Consulting. She reviews and updates website metadata to ensure that best practices are always utilized on our client websites.

Melissa’s responsibilities include on-site SEO, site maintenance, site restructuring, and content management. On any given day, she may be found working interdepartmentally to determine the best course of action for each client.

Outside of the Office

Melissa enjoys helping humans and animals in any way she can. She is involved with various charities, including the American Cancer Society, the National MS Society, local food drives, and her local animal shelter, where she likes to wish all the dogs a speedy journey to their forever homes.

Adam Vargas

Project Coordinator

In the Office

Adam is the Project Coordinator at SLS Consulting. He ensures that all requests get assigned to the right departments and fulfilled in a timely manner. In a given day, he may be found taking part in client phone conferences, corresponding through email, or coordinating with the team through Wrike and Microsoft Teams.

Outside of the Office

Adam enjoys watching movies, unwinding with a good book, playing guitar, and colorizing old black and white photos.

Susan L. Ziegler

President, CEO

In the Office

Susan L. Ziegler has dedicated her career to assisting attorneys with the growth and management of their law practices Nationwide. In 1999 she founded SLS Consulting, specializing in assisting lawyers with client development strategies and Internet visibility. SLS has become an industry leader in Legal Internet Marketing, Legal website design and legal website Search Engine Optimization.

With over 25 years of experience in the legal field, she has a thorough understanding of what it takes to make a law firm successful in today's changing economy and how to stay focused and organized in the midst of change.

Outside the Office

Apart from owning and running her own business, Susan Ziegler has many concerns and personal interests that affect her deeply. The most important is of course her family. She is also passionate about helping those in need and making the world a better place.

Fun Facts

Spending time with her husband, children and grandchildren is Susan’s favorite pastime.
She also loves the ocean and escapes there as often as possible.