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Legal Internet Marketing Blog

How Should Lawyers Use LinkedIn?

By SLS Consulting on January 11, 2017

LinkedIn for LawyersIn this new blog segment from SLS, our staff members have scoured their email archives to find informative explanations for some of the more commonly asked questions we receive from our clients. We’re calling this new feature “Ask SLS” so be sure to check back monthly for answers to some of the more frequently asked questions we get from current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time.

In today’s article, we discuss one possible way lawyers can approach using their LinkedIn profile to positively impact their marketing efforts. Remember though, the advice we offer here isn’t the only way of handling a particular situation, especially when it’s related to marketing. Over the years, we’ve weighed risk and reward when it comes to certain tactics and strategies, so we’re providing insight on approaches that we have experience with. So, without further ado, let’s check out today’s question…
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How many Google reviews do I need for my business?

By SLS Consulting on January 11, 2017

Google Business Reviews The general answer, of course, is as many as possible. However, for many businesses, especially law firms, obtaining as many reviews as possible is often too broad of a goal that often leads to less than ideal results. Hence, many lawyers want to simply know how many reviews they need to rank better, or to outrank their competition.

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Posted in: Google Updates

Top 5 Christmas Light Displays in Upper Hastings Ranch

By SLS Consulting on December 21, 2016

Hastings Ranch Snoopy House
With the holiday season upon us and 2017 right around the corner, we wanted to take the time to recognize some local, Pasadena-based Christmas light displays that pulled out all the stops to make this year’s holiday season one of the most festive yet. These holiday display “marketers” took the time and put in plenty of effort to make sure their streets are spreading lots of holiday cheer for everyone to enjoy. The annual barrage of lights, courtesy of the residents of the Upper Hastings Ranch area in Pasadena, is available for viewing from December 10, 2016 –January 1, 2017. To make your visit as joyful as possible, the team at SLS compiled its own “Top 5 Must See Houses” list as a handy reference tool.
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MozCast Google Algorithm Review – November 2016

By SLS Consulting on December 5, 2016

In this new monthly installment, the team at SLS Consulting will be offering an overview of MozCast and other search ranking metric sites to help shed some light on search rank fluctuations, specifically as they pertain to Google’s ranking algorithm.

What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

Make sense? To give you a better idea, 70° is an average day in the world of MozCast, meaning any fluctuations taking place are fairly normal and haven’t been caused by a major algorithmic shift from Google. Obviously any numbers higher than 70° reflect an unnatural change, with the higher the number indicating a greater change. A number lower than 70° simply means that all is quiet on the search front with results relatively static across a variety of searches.

How “hot” was it in November 2016 according to MozCast?

Generally speaking, it was pretty hot! On November 10th, the MozCast temperature spiked to 106° and many in the SEO community attributed this to an update being rolled out. There was some speculation that another spike on November 18th (also 106°) was a reverse of that update, but nothing was officially confirmed.

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Winner of the 2016 SLS Consulting Scholarship Announced

By SLS Consulting on May 15, 2016

The 2016 SLS Consulting Marketing Scholarship Winner Is...

SLS Consulting is Proud to Announce Our Scholarship Winner!

After hours of carefully reading and reviewing each and every one of your scholarship entries, we are thrilled to announce that the winner of our $500 scholarship is…

Samantha I. - 2016 SLS Consulting Scholarship Winner

Congratulations, Samantha! Our office is closed today, but we will be in contact with you this week to go over some final details so we can send you your scholarship award.

For our other applicants, we’d like to thank you for taking the time to visit our scholarship page and submit your application. We appreciate the time and effort all of you took to share your essays with us, and look forward to hearing about all the great things you’re poised to do in the future.

To read our winning essay and to learn a little more about Samantha and the rest of our finalists, be sure to check back later this week for our next blog entry. And to stay up-to-date on future scholarship offerings and company news, be sure to LIKE us on Facebook. Thank you, everyone!

Posted in: Community

The SLS Consulting Scholarship Finalists Are Announced!

By SLS Consulting on May 6, 2016

SLS Consulting Scholarship

OUR FINALISTS HAVE BEEN CHOSEN!

Thank you to all of our applicants who submitted essays for the 2016 SLS Consulting Marketing Scholarship. We received a TON of entries and we read some REALLY inspired essays. Thank you ALL for taking the time to fill out the application and for sharing your stories with us!

We read through quite a few amazing essays and applications these last few weeks, but unfortunately only a select few can move on to the next round. So, without further ado (and in no particular order), we’d like to congratulate our ten finalists!

SLS Consulting's 2016 Scholarship Finalists

Again, thank you to each and every one of our talented applicants. We’re excited for the future you’re all going to have a hand in building, and we look forward to hearing about your amazing achievements in the years to come.

To see who our winner is, please be sure to visit this blog or our Facebook page on Sunday, May 15, 2016. We’ll be announcing the winner at 9:00AM PST, so set your alarms and best of luck to all of our finalists!

To stay up-to-date on this and future scholarship offerings, be sure to LIKE us on Facebook.

Posted in: Community

Black Hat SEO Sentenced to 37 Months in Federal Prison

By SLS Consulting on January 6, 2016

As a business owner, you’re probably used to receiving calls from numerous companies out there offering to improve rankings, increase client reviews, or even “verify” your Google listing*. These companies play on a business owner’s lack of internet marketing knowledge to deceive, take advantage of, and essentially rip off anyone they can. While we instruct our clients to forward calls and emails like that along to us, not all businesses have a marketing company in their back pocket to keep a watchful eye over illegitimate online marketing practices.

Up until recently, there seemed to be little that could be done to hold companies like this accountable. If you were naive enough to sign up for an offer that seemed too good to be true, then you had to simply cut your losses and hope your next marketing company could fix the mess that the fraudulent company created. However, one such black hat fraudster bit off a little more than he could chew when he deceived and extorted Generational Equity (GE), a Dallas merger and acquisitions company (NOT multinational conglomerate General Electric (GE), in case you’re wondering).
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SLS Consulting Recognized by National Trial Lawyers in Top Ranking Personal Injury Law Firm Study

By SLS Consulting on October 20, 2015

In a recent study conducted by Lawyer Marketing Score and discussed at length on The National Trial Lawyers blog, the search engine rankings of personal injury firms across the country were examined to determine which firms rank best in the top five major metropolitan areas.  The cities considered in the study were Los Angeles, New York City, Chicago, Houston, and Dallas Ft. Worth.  SLS Consulting, Inc. is proud to have one of its client sites recognized for its #2 ranking in the New York City area.

The study examined the top keywords used in each respective city as a gauge to determine which law firms ranked in the top five.  In major metropolitan areas, ranking at all for the most competitive keywords is no easy task.  Ranking in the top five for those competitive keywords is even more challenging!

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SLS Consulting Hosting Lupus Fundraiser at Kidd’s Jewelry Heist in South Pasadena!

By SLS Consulting on September 16, 2015

Psst…PSST!
Hey you…yeah, YOU…
You wanna be part of a heist this Thursday night? We could use somebody like you to help us pull this one off…it’s all or nothing…we’re goin’ after Lupus and we could use your help!

On Thursday, September 17th, the crew at SLS Consulting, Inc. will be hosting a charity event to help raise funds in the fight against Lupus. Just like we did last September, our staff will be participating in the Walk to End Lupus, a stroll around the Exposition Park area to help raise awareness of (and funds for) Lupus. In having a personal connection to the affliction, our staff is ready and eager to “help solve the cruel mystery of Lupus,” and we’re doing all we can to help fundraise before then!
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Posted in: SLS News

Where to Watch Fourth of July Fireworks in Los Angeles

By SLS Consulting on July 3, 2015

Pasadena July 4thYou could purchase M80s, cherry bombs, bottle rockets, and other fireworks and conduct your own show in your backyard, but needless to say, this is extremely ill advised. If you want to avoid becoming a statistic on the next Consumer Product Safety Commission (CPSC) report, we recommend that you hit up any of the venues listed below and let the pros handle the explosives so you and your family can enjoy a spectacular show without blowing up a hand or getting burned.
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