At SLS Consulting, Inc., we’ve been providing digital marketing solutions for law firms across the country for over 20 years. Here are some of the most frequent questions we hear from our clients.
What Is SEO?
SEO stands for search engine optimization, which is a series of strategies that marketers use to improve your visibility in Google searches and direct more traffic to your website. The most important aspects of SEO are website content, links, and website design.
What’s the Difference Between Paid and Organic Traffic?
The digital marketers at SLS Consulting, Inc. have effective strategies for attracting both paid and organic traffic to your website. Paid advertising is also referred to as search engine marketing (SEM) or pay-per-click (PPC).
Using paid advertising, your marketer will purchase search queries based on the value of the keywords they contain. With this PPC advertising, your website will be visible to Google users in your area who make search queries that include the keywords your marketer has selected. Then, you will be charged every time one of these users clicks on your site.
PPC is very effective, but common terms used in legal marketing, such as “lawyer,” “personal injury,” and “DUI,” can be expensive. That’s why it’s important to find a digital marketer who knows how to come up with the right mix of terms for a PPC campaign that will direct visitors to your sight without costing too much money.
Unlike PPC, visitors directed to your website from an organic search don’t cost you any money. Organic search results are automatically displayed on search engine results pages (SERPs). Users are much more likely to choose results that appear near the top of the first SERP. When ranking organic traffic, Google chooses websites that have well-written, informative content that answers frequent user queries.
What Is Content Marketing?
Content marketing is an SEO strategy where your marketer creates valuable content that’s designed to direct a high volume of valuable organic traffic to your website. Your digital marketer will research the types of queries that people in your area are making and create pages and blog posts that match the user intent of searchers interested in your services. It takes a while to build an effective content marketing campaign, but you will continue to attract new clients to your website for years to come.
How Does Website Design Affect SEO?
It’s important to have the right site structure and design to rank high in Google queries and attract organic traffic. When Google search bots encounter unwanted features such as slow loading speed, spammy content, and duplicate content, it can be devastating for search results.
It’s also essential to have a site that’s well-organized and looks attractive to visitors. You’ll want your website to have the best pictures and graphics, the right fonts, and the correct amount of whitespace.
Website design features that will drive traffic and conversions include:
- Professional-looking staff photos
- Fast page speed
- Mobile optimization
- Enjoyable user experience (UX)
- An About the Client page
- Keyword placement
- Internal linking
- Intake forms
- Case results pages
- Intuitive navigation
- Contact information
- Incoming links (backlinks)
Can You Help Our Firm Have a Stronger Social Media Presence?
Yes! SLS Consulting, Inc. has an outstanding social media department. We can help you use several social media channels to promote your services, including:
What Additional Marketing Services Do You Provide?
We have all sorts of innovative marketing strategies to help you grow your law firms, including:
- Retargeting ads
- Video marketing
- Legal directories
- Google Business Profile (GMB)
Do I Need a New Website to Improve My SEO?
Not necessarily. Our team will use advanced tools to audit your site and then advise you on your best options for moving forward. In many cases, we can dramatically improve SEO by updating your current site. Some of our clients have decided to have us build them a new website. It’s really up to you how you want to proceed.
What Can I Do in My Local Community to Get More Referrals?
There are all sorts of things you can do in your local community to promote awareness of your firm and the services you provide, and SLS Consulting, Inc. is happy to help. Our clients have had great success with these types of local activities:
- Speaking engagements
- Participating in local civic organizations
What Is the ROI for Internet Marketing?
At SLS Consulting, Inc., we’re very good at what we do. In fact, our websites have a conversion rate of five to seven percent. This is much higher than the industry average, which is two to three percent. No type of traditional marketing provides a better ROI than internet marketing.
Are You Ready for More New Clients?
At SLS Consulting, Inc., we have all the tools you need to start getting a lot more leads. Find out how we can help you grow your business.
Call (323) 254-1510 to schedule a FREE consultation today.
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