MozCast Google Algorithm Review – August 2018

August was scorching hot! Google made some major changes in its Hummingbird algorithm, and our friends over at Moz recorded temperatures and storms that were almost off the charts!

Every month, SLS Consulting compiles data from the MozCast (which posts the temperature every day on Twitter based on the top 10 results of 1,000 hand-picked keywords), AccuRanker (which notes a daily “Grump” rating based on the search engine fluctuations in 100 top keywords), and Algoroo (which tracks the Google algorithm with a volatility rating known as “high roo”). Let’s dive in to see what’s happening in the SERPs… Read the rest »

What Are They Selling You NOW?

I recently got an urgent call from a client late in the afternoon who said he had to talk to me as soon as possible!  Concerned, I excused myself from the meeting I was in and called him immediately. Here’s what he said: “I have this FindLaw rep who’s been hounding me for a couple of years, but now he has something brand-new he says I have to jump on immediately or I will lose the opportunity!”

DOES THIS SOUND FAMILIAR???

Read the rest »

PPC Is NOT the Answer to Your Ranking Problems

Don’t get us wrong—pay-per-click advertising is a great way to obtain paid leads. However, just because you’re getting leads doesn’t mean those leads are actually converting (or that they’re even quality leads). The biggest misconception we hear about PPC is that it’s the only thing you need to grow your practice. This idea couldn’t be FURTHER from the truth.

At SLS Consulting, Inc., we oversee pay-per-click campaigns for many of our clients. Does that mean that we ONLY focus on PPC for these clients? Of course it doesn’t! PPC is one specific strategy for lead generation, and we never recommend that our clients put all of their eggs in one basket, so to speak. Read the rest »

Receptionist… THE Most Important Hire for Your Law Firm (Besides Your Marketing Company Of Course!)

Many law firms consider their receptionist as one of the least important positions in the office. They usually are one of the lowest-paid employees in the firm. They answer the phone, make coffee, order supplies, and make sure visitors get parking validations…. What is so important about that?

After almost two decades marketing for law firms exclusively, let me tell you… your receptionist is the most important hire you will make. She/he is the first point of contact with your firm for all new potential clients. How they answer the phone, and treat that potential client’s needs, will make all the difference in whether the client decides to hire your law firm… or not!

After almost two decades marketing for law firms exclusively, let me tell you… your receptionist is the most important hire you will make.  She/he is the first point of contact with your firm for all new potential clients. How they answer the phone, and treat that potential client’s needs, will make all the difference in whether the client decides to hire your law firm… or not! Read the rest »

MozCast Google Algorithm Review – July 2018

July at our Pasadena office was scorching hot—and Google’s shifting algorithmic updates were on the hot side as well. The MozCast, a selection of 1,000 tracking keywords put together by our friends over at Moz, noted “storms” mixed with “rain.”

If you don’t know, every day on Twitter, the Mozcast notes the fluctuations in how well its chosen keywords performed, and decides on a “temperature” for the changes of the day. The closer the temperature is to 70°, the less likely it is that Google is tweaking its algorithm at the moment—and your rankings should theoretically stay consistent. Read the rest »

Don’t Be Bullied by Your Marketing Company…Tell Them What You Want!

Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?

These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.

Don’t get suckered into paying for services you don’t need!

Do any of these scenarios sound familiar? Read the rest »

“Page One Google results guaranteed or YOU don’t pay!” – Really?

First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.

Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?): Read the rest »

You Didn’t Even Know It Was a Scam (Until Now)

We’re all used to the spam calls that begin, “This is the IRS. You owe this much money in taxes. Please call this number right now or they will file a lawsuit against you.” The voice is a robotic recording, and you sigh with annoyance and delete the voicemail for the millionth time.

What you may not know is that some marketing companies operate on the same “spray and pray” principles. Engaging in unsavory recruiting techniques is one thing, but trying to confuse or mislead potential clients is another.

Recently, one of our SLS clients passed along a message they received from another marketer. The marketer (a real human) claimed to be a Google partner, claimed that our client had “incorrect indexing of information” on their website, and that he (the marketer) could only speak to the owner of the website! Because only the firm’s owner has access to the checkbook, of course. Read the rest »

3 Questions to Ask BEFORE You Sign with a Legal Marketing Company

If you only read one thing on this website, make sure it’s this article. Before you enter into any sort of marketing agreement, protect your investment by getting answers to the following questions:

Read the rest »

Marketing Lessons from Book Club: The Man in the High Castle

The Man in the High Castle and Catering to Your Audience

The Man in the High Castle has been a smash hit for Amazon Studios, and some of us at SLS Consulting really enjoyed the online series in our off hours. For SLS Book Club, what could have been a better choice than the 1962 novel the show is based on? It satisfied the purists who insist “the book is always better!”

Turns out, the show doesn’t have that much in common with the original book. But…we don’t think the show was worse.

That brings us to lesson three of Marketing Lessons from Book Club: sometimes, you have to edit the “original” to reach a wider audience. Read the rest »

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