One of the first things you should do when marketing your law firm is make sure that your firm’s name, address, and phone number (NAP) are consistent across all online listings and webpages. While most firms can keep this information accurate on their own website or Google My Business listings, dealing with third-party directories and other websites may prove more difficult. The team at SLS Consulting, Inc., knows about this firsthand and is here to help you keep your law firm’s information accurate across all platforms.
As the world begins to open up again, we at SLS Consulting, Inc., are looking toward the future. People are ready to rebuild their lives and get back out into the world after a rough year, and we want to do our part to help out. That is why we are launching the Emerging Influencers Scholarship for 2021.
No one needs to tell you how competitive the bail bonds industry is; you know exactly how many agencies you have to go head-to-head with on a daily basis. For the average person, distinguishing between two bail bond agencies is next to impossible, which is why having a strong brand identity is vital. If you want to get ahead of the pack and beat your competitors, you need to solidify your agency’s brand and develop a clear, defined message for future clients.
Establishing your authority as an experienced bail bond agent in the search engine results pages (SERPs) requires a robust content-marketing strategy. A major part of this is blogging, which allows you to showcase your knowledge of the bail industry and the various resources available to clients in your area.
We all know about the dreadful writer’s block, but businesses often deal with the same type of issue when it comes to social media. These “social blocks” are the biggest reasons why most lawyers give up on their social media campaigns: they simply run out of ideas. We at SLS Consulting, Inc., understand this issue, which is why we have put together nine ways to break through your social media block and pull in new clients.
There isn’t an industry that hasn’t been impacted by COVID-19 across the United States, and the legal industry is no different. At the start of the pandemic, courts across the country suddenly shut down, rescheduling trials and hearings for months while making drastic changes to court procedures. Now that a year has passed, most law firms have adjusted to the new normal of quarantine, whether that involves presenting cases over Zoom or adjusting office layouts and staggering appointments to make clients feel more secure during consultations.
Most law firms see pay-per-click marketing (PPC) as the pay-to-win method of pulling in leads, and they go all-in with a big budget. PPC can be an excellent addition to your marketing campaign, but starting too early or jumping into the deep end can be a huge mistake. PPC requires time, patience, precision, and optimization, not unlike SEO, and going in without doing some prep work can hurt your long-term goals.
Winning at SEO requires developing a robust marketing plan that includes many different parts. You have to have a great web design that balances the user experience with page speed and the firm’s brand identity. You have to have compelling and informative content and blogs. You have to be relevant on Facebook, Twitter and Instagram. You have to have a solid plan for link building and a clean link portfolio…and so on. It isn’t for the weak at heart.
Competing for spot one on Google often forces you to spend more time on your competitors’ sites to figure out how exactly they are beating you. You may have better content, stronger links, more benefits to clients – yet they still seem to come out on top. Further research may show that they are even using black-hat SEO practices and still ranking well, going against all of the lessons that you’ve learned about optimization. But why are they ranking well? Shouldn’t your best efforts be rewarded, and their worst practices punished?
Google My Business (GMB) is a free service that is often overlooked by law firms, despite how useful it is. Through a GMB account, your firm can claim the physical locations of all of your offices on Google Maps and optimize these listings for local search results. Offering you the opportunity to upload office photos and respond to client reviews, GMB is extremely important to your Internet marketing efforts, but only when used correctly. To help guide you through the process, the team at SLS Consulting has broken down the key elements of GMB so that you have the best chance at ranking locally.
- Ask SLS
- Bail Bonds
- Google My Business
- Google Updates
- Holidays and Other Fun Stuff
- Law Firm Management
- Legal Online Marketing
- Local Search
- Ms. White Hat’s SEO Corner
- Online Brand Development
- Online Content Development
- Online Review Sites
- Search Engine Optimization
- SLS News
- Social Media Marketing
- Video Marketing
- Website Design